How do I get into the good art fairs and how do I make money when I get there?
These are the universal questions that need to be answered for earning a living in the fine art and fine craft show business. Our expert guests Larry Berman and Bruce Baker lead the way.
Larry Berman lends his expertise on creating great images that will "wow" they jury and Bruce Baker shares his experience on creating a great booth and meeting the customer. Between the two you'll have the answers and there is only one thing left for you to do: make great art.
Larry Berman has a long career in photography, including being the staff photographer for the NY Nets. He has been exhibiting at art fairs for over 30 years and was one of the first to recognize the importance of digital imagery in the art fair business and was responsible for the ZAPP image format which displays all jury images the same size. He has built a career improving jury images for artists and/or photographing their artwork. He has held seminars on jury images and does consulting with artists and art fairs.
Bruce Baker began selling his jewelry at retail and wholesale shows in the 1980's. Taking what he learned there he began consulting full time in 2005 sharing his retailing and business experience with a variety of groups ranging from Artists, Main Street Merchants, to Farm Market vendors, conducting over 600 marketing and production related workshops in the past two decades. He leads training sessions helping artists be more productive and competitive in the international marketplace.
Between the two you'll have all the answers and there is only one thing left for you to do: make great art. Only you can do that part.
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