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One of the paradigm shifts in our global society is moving to an entrepreneurial culture.  This means that the entrepreneurial “lifestyle” will be a significant influence moving forward.  This cultural change will influence companies and consumers alike, so businesses need to understand what will influence success in this new age.  One of the defining characteristics is creativity. 

We had an energizing show about creativity and business on October 29, 2009.  We were joined by Dr. Lynne Levesque, a creativity expert and author of “Breakthrough Creativity.”  Our show discussed how creativity is a strength and imperative in business, as well as the thought that everyone is creative.  The concept that everyone is creative aligns with the concept that everyone is an entrepreneur, or someone who creates.

Dr. Levesque presented an excellent definition for creativity, “ability to produce different and valuable (useful) results.”   She said that people, who were considered creative throughout history, produced something of value.  It wasn’t just about brainstorming ideas.

Another aspect of creativity is its relationship with innovation.  Levesque says creativity is something that belongs to an individual while innovation is the ability of an organization to pull out creativity in its employees to produce great products and results for its customers.

Levesque supports the thought that everyone is creative, but each person’s creativity manifests differently.  It’s something that is within every individual.  The creative process, including tools and techniques, is what develops the creativity within individuals.

The eight Creative Talents, e.g., Visionary, Harmonizer, are aligned with the eight personality types proposed by Carl Jung.  Levesque says all the Creative Talents are necessary in successful business and on teams.  It is interesting to note that all the Creative Talents are at work in every person, but in varying degrees.  A person will have a primary and auxiliary Creative Talent.

In closing the discussion, Levesque spoke of the importance of entrepreneurs knowing their creative strengths, then determining if they and/or their teams represent all eight Creative Talents.  Also, entrepreneurs need to:

·         find ways to respect the differences in the Creative Talents

·         remain open as a leader

·          work on a culture incorporating creativity

·         have goals and metrics.

In all, the process to develop the creative culture is embedded into the team building process, not a separate task.

To learn more about the eight Creative Talents, access resources and contact Dr. Lynne Levesque, go to http://www.breakthroughcreativity.com/.  To listen to the show recording, go to http://www.blogtalkradio.com/art-of-biz/2009/10/29/Power-Push-Living-Life-as-an-Entrepreneur.

To share in other discussions on The Art of Making Business Happen, check out our show page at http://www.blogtalkradio.com/art-of-biz.  You can also follow us on Twitter at http://www.twitter.com/theartofbiz.  Join our online community to become more involved at http://artofbiz.ning.com/.