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How to Put Design to Work to Build Your Brand and Accelerate your Marketing

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Susan Luongo

Susan Luongo

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Listen to learn what "brand" means — and the power that a strong visual brand and consistent messaging can have for every business. Also learn the power of design to attract and engage your audiences and differentiate your message in a world of hyper-content and how great design can boost the impact of any marketing activity — big or small. You will learn how to leverage the power of design to: - build a major presence in your market - market persuasively to your prospects - attract the business you want Rochelle Seltzer founded Seltzer Design in 1984, with a mission to build strategically focused, powerful design solutions for brand-savvy businesses and non-profits. Seltzer's clients are professional services firms, businesses with an environmental focus, and healthcare organizations. All of Seltzer's clients have complex service, product or technical information to share with discerning and sophisticated audiences. Seltzer crafts compelling solutions that resonate with those audiences. Rochelle manages the firm, takes a lead on client contact, and serves as its President and Creative Director. She oversees all projects and ensures the quality of the firm's design solutions. Rochelle earned a BFA from Moore College of Art and Design. She is a member of AIGA (the national association for design), serves on non-profit boards, and is an active member of The Boston Club. She speaks to business audiences regularly on topics related to branding, marketing, developing effective websites, and the power of design for business success. Rochelle was selected as a "Top 10 Advertising and Marketing Professional" by Women's Business Boston in May 2009. She's proud to have been honored with numerous awards in major design competitions and the firm's work has been published in many design books. She is frequently quoted in design publications, has served as a judge for design competitions and has been a juror for content in design books.

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