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Cheryl Finnegan, owner / founder of VSAdesigns.com - likes to be called "Finn". After a 14 year career in Marketing/Sales with Levi Strauss & Co. - VSA was born out of a change of life (her Ordinary Hereos Journey) and a move to San Miguel de Allende, MX . The business can truly be called an "organic happening". It started as an obsession with Guadalupe and Mexican folklore - translated into a keychain - then a belt buckle - then a necklace – then John Galliano wore VSA design on the runway.
Something of an Eat, Pray Love Story, come listen as Cheryl recounts her Answering Her Call to Adventure which was simply being not happy where she was.
It's good to talk.