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Public Relations 101 for the Entrepreneur with Greg Pitkoff on the Core Business Show with Tim Jacquet. Greg Pitkoff is the founder and managing director of GRiP Communications in Brooklyn, New York, a public relations agency representing 1-800-FLOWERS.COM and its subsidiary brands, as well as other B2B clients, franchises, and small business chains. He took some time with business writer Sherron Lumley to discuss what every entrepreneur should know about the basics of public relations.
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