To kick things off for this podcast, we are interviewing Mark Godard, Manager of Channel & Customer Success for a Cyber Security company known as Spark Cognition, based out of Austin, TX.
In the world of business today, we all know the value of the information and data we possess about our customers. With sophisticated analysis and extrapolation techniques known as Data Warehousing, we can predict in much more detail and clarity the future buying patterns of our customers; and how they will react to the launch of a new product or service.
These same techniques can also be applied to the world of Cyber Security as well. For example, by using the sophisticated techniques of Artificial Intelligence and Machine Learning, the signature profiles of hacks and attacks can be examined in much more detail. From here, these results can be extrapolated as well to predict future Cyber attacks, and how and potentially when they can occur.
This is of course great news to a business owner as they try to beef up their lines of defense. Learn how to apply these sophisticated methodologies by tuning into this podcast!!!
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