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In today's radio episode, we fly back to the European Continent, and interview a leading Facial Recognition company known as "Herta Security", based out of Barcelona. Herta offers a broad product line, with many features and benefits for its customers. For example, their product line can:
*Identify groups of people on the move in large scale setings;
*Simultaneously identify a group of people in different external environments;
*Identify a particular individual out of a crowd of people.
But, Herta Security also has another product called "BioMarketing", which can be used for market research purposes. For example, an advertising firm can gauge the success of a future product launch by how potential customers react to certain stimuli with their face. To find out more about this, we have the honor to interview Mr. Gary Lee, International Business Development Manager. We will also learn how their other facial recognition products are being deployed, and also discover what the adoption rate is for this particular Biometric modality in Spain.
