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CAll in a add your Guerrilla marketing ideas to our live show. Guerrilla marketing was originally a strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting etc.) were used in a localized fashion to draw attention to an idea, product, or service. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns or other internet marketing.
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