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Business Strategy Fundamentals

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Anna BizXTalk

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 What is the difference between a business plan, a marketing plan and a strategic plan:

  • What is the role that each plays in the effective management of a small business?
  • Does one need to do all three?   Can one replace another?
  • What is the difference between a start-up business and a small business?

In this session, we will explore the different frameworks that provide the foundations of a successful business strategy. Dr. Michael Troyer will help you develop your ability to think strategically by providing you the tools for conducting a strategic analysis and successful implementation.

Michael Troyer, Ph.D. is president of Strategic Management Associates, a consulting firm focused on:

Business Strategy – Strategic Planning, Creative Idea Generation, and Family Business Planning services (Continuity Planning and Family-Owned Business Planning), all focused on helping clients to improve and grow their business. 

If you have any questions please do not hesitate to contact him at troyermd@gmail.com.

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