“Sew What” is so important about innovative technology?

Featured Guest

Megan Duckett, Founder of Sew What, Inc. credits her progressive deployment of innovative technologies in transforming her part-time passion for sewing into a flourishing business and the go-to entertainment and event industries resource for custom theatrical draperies and fabrics. What began with a single sewing machine, now extends to include drapes and backdrops for music superstars including Green Day, Beyonce, Sting and even Lady Gaga. When working with celebrities of such high caliber, first impressions are everything, which created a dilemma for Sew What?, a small company operating out of a little office in Rancho Dominguez, CA. Megan’s crowded workspace outside Los Angeles was hardly an appropriate venue for meetings with her superstar clients and she needed some means to present them with her designs. Sew What? counts on technology to extend their sales reach, deliver topnotch customer service and to increase workforce productivity, so it was only natural that Megan would look to technology for a solution, implementing a remote video conferencing solution. “Now I can reach clients in Hollywood and Nashville from right here in my office,” says Megan. Technology has helped Sew What? bring this innovative business model to market – a model that could be highly beneficial for other entrepreneurs and small companies that do business cross country and even internationally. Rather than spending a large portion of the budget on travel, they could be saving time and money in the long-term by investing in a technology solution.