How to Market Effectively to Your Existing Customers

There is ample evidence that focusing on your existing customers pays huge dividends. According to the Harvard Business Review, increasing customer retention from 10% to 15% can double revenue. The Customer Service Institute reports that it costs five times more to gain a new client than to keep an existing one. Join me, Angel Wilder, and my special guest, Shawn Brodof, as we discuss metohds you can use to focus on your existing customer base.