Mary Finelli is the President and founder of Fish Feel, the sole organization devoted exclusively to promoting respect and protection for fishes as sentient beings. With a primary focus on farmed animals, Mary has worked for various animal protection organizations, including as researcher and program director for the Humane Society of the United States. She was the producer of Farmed Animal Watch, a weekly online news digest sponsored by numerous animal protection organizations. Mary has also assisted with research for several books. She is widely considered one of the world's foremost experts on fish sentience.