Week 2 - Microsite Series with Eileen Burick, Burick Communication Design

Ana Lucia Novak Social Media

Ana Lucia Novak Social Media

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We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics:

1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite

2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite? 

3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design

4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results

According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason.

2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST

See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/essential-rules-of-single-page-site

Tags:
What is a Microsite
Benefits of a Microsite
Designing a Microsite
Eileen Burick
Burick Communication Design
Characteristics of a microsite
principles of microsite design
When should you use a landing page
Differences between a microsite and landing page
singe-theme microsite marketing platform
Broadcast in Marketing
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