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King Brown Partners: Business Strategy Research & Analytics

  • Broadcast in Marketing
Ana Lucia Novak Social Media

Ana Lucia Novak Social Media


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Hal King, Founder, Business Strategist with a BA at Stanford University and MBA, Harvard Business School

Jon Wells, award winning designer,designer, writer, filmmaker and insightful brand strategist 

Hal is KBP’s founder and, not coincidentally, its chief analyst. He has an uncanny ability to see patterns in mounds of otherwise undifferentiated data, making sense out of disorder, insight out of chaos.

Founded in 1992, King, Brown & Partners (KB&P) provides custom market research and marketing consulting services for clients in the technology, retail, pharmaceuticals, financial services and entertainment industries. The company's research and advice helps clients identify key customers, develop products, and build effective marketing campaigns. KB&P offers qualitative and quantitative research utilizing focus groups, in-depth interviews, and surveys as well as providing analysis of the results using such techniques as segmentation, perceptual mapping, predictive modeling, and regression. Clients have included Google, PG&E, AT&T, BMW, Autodesk, FedEx, NIKE, and Wells Fargo.