Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Dr. Jonah Berger on the science of what makes ideas and products go viral

  • Broadcast in Psychology



Follow This Show

If you liked this show, you should follow amyalkon.

Call in to speak with the host

(347) 326-9761


Amy Alkon's Advice Goddess Radio: "Nerd Your Way To A Better Life!" with the best brains in science.

Tonight’s show explores what drives word-of-mouth -- that sometimes free but always highly valuable person-to-person advertising and recommending of products, ideas, and behaviors.

My guest tonight, Wharton marketing professor Dr. Jonah Berger, will debunk the myths and lay out what the research says about how we can design products, ideas, and behaviors so people will talk about them. In other words, so they'll catch on.

Berger’s book we’ll be discussing is Contagious: Why Things Catch On.

Join me and all my fascinating guests every Sunday, 7-8 p.m. PT, 10-11 p.m. ET, at blogtalkradio.com/amyalkon or subscribe on iTunes or Stitcher.

My show's sponsor is Audible.com. Get a free audiobook download and support this show financially at no cost to you by signing up for a free 30-day trial at audibletrial.com/amya (It's $14.95 after 30 days, but you can cancel before then and have it cost you nothing.)

Please order my new book, the science-based and funny "Good Manners For Nice People Who Sometimes Say F*ck," -- only $9.48 at Amazon.