ALL FIRED UP w/Candace Salima - TURNING THE TIDE

Title: Turning the Tide with Marketing Strategist, Boyd Matheson

Candace Salima welcomes Boyd Matheson, the founder and Chief Strategy Officer for Trillium Strategies. 

We will discuss the branding, marketing, and messaging of the Conservative movement, where they are failing and where they are successful.

Boyd is a recognized leader in the fields of strategic communication, branding, corporate culture, leadership excellence, change management, and human development. For nearly 20 years he has worked as a consultant, author, strategist, and performance coach with global companies like Disney, Symantec, Chevron, Texaco, Visa and Motorolla, along with thought leaders like Dr. Denis Waitley, Zig Ziglar and Stephen Covey.

Boyd knows how legendary businesses are created, the power of the story, brand building and the need for developing a communication strategy equal to your business strategy. Boyd has a wealth of experience as an entrepreneurial coach, executive advisor and business strategist. He is the author of the compelling books “ A Champion Live Within,” “Put Yourself on Paper,” and “Attitude is Everything.”  He has also produced numerous audios, videos, DVDs and webcasts, and is a frequent contributor to magazines, newspapers and websites with articles on a wide array of business issues.

Boyd is an exceptional strategist with a history of delivering extraordinary results.

Website: http://trilliumstrategies.com/

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