Allegiance Radio

Voice of the Customer


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All companies have different ways of engaging their customers and employees. Join us as we discuss the best practices of building a better VOC/VOE program. Topics include: Survey Design and Implementation Data Mining Strategic Action Planning Gathering Data through Social Media Gaining insights through actionable data (its more than just a score!) Strategic and Tactical Action Planning Customer and Employee Feedback And more!!

On-Demand Episodes

Join us as we outline strategies for increasing your customer loyalty. Allegiance has proven research and technology to help you learn the 9 proven methods to increase customer loyalty and engagement. As a show participant, you will also... more

If you design surveys, you undoubtedly have included open-ended questions in your survey design. Evaluating the open-ended data can be painful and time consuming as you read through each comment, trying to categorize and find... more

Have you ever read a survey that just didn't make sense? Can you spot a "double barreled" question? Do your questions have bias? Join us as we discuss some easy to remember and implement "Do's and Dont's" with Survey Design.... more

Dr. Gary Rhoads, founder of Allegiance and renowned expert in customer feedback, loyalty and engagement, stops by to talk to us about the science of customer engagement. He also discusses how you can begin implementing... more

Arkadi Kuhlmann of ING Bank, stops in to visit us at the Allegiance Summit in Deer Valley, Utah. In this brief interview, he explains how customer feedback (including social media) transformed the way that ING did business, transforming... more

You can learn a lot from your customers and employees - if you can get them to fill out your survey Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what... more

Customer Engagement Is is just a catch phrase? It is standard knowledge that happy customers buy more, and tend to recommend you, but how do we know when they are happy? What drives that happiness? How do we harness that... more

Join us as we welcome Eric Weight, formerly of Attensity, and architect of the Text Analytics feature for Allegiance. Come learn about the current trends in Text Analytics and how helpful it can be to analyze large sets of verbatim data. Come... more

Are your customers merely satisfied? What is the difference between being "loyal" and "engaged?" Do you spend a lot of time (and money) trying to win over the "detractors" or the "disengaged" employees and customers? Tune in to... more

Learn first hand how you can increase your survey response rates by creating effective and compelling survey invitations.
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