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If you have ever deployed a customer satisfaction survey, you know that you often have wondered, "How trustworthy is my data?" "Is it representative of the population?" "How confident am I to take action based on the data?"
Join us as we talk with Steve Bernstein of Waypoint Group.
Steve is an experienced executive focused on Customer Experience, with 21 years of experience in developing leading strategies with hands-on execution. Prior to founding Waypoint Group, Steve was responsible for Solutions Development at Satmetrix, the co-developer of Net Promoter(R), where he assisted clients with implementing customer loyalty programs based on Net Promoter. Steve held Vice President positions at Enkata and Blue Pumpkin, where he led the charge to develop winning customer-focused strategies that led to sustainable growth, profitability, and #1 market share position.
We will discuss the challenge of finding trustworthy data and helping you to ascertain as to whether your data is ready to use for action planning.