Voice of the Customer

Allegiance Radio

VOC Practitioners: Lisa Nirell of EnergizeGrowth

by Allegiance Radio

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Join us as we take the opportunity to chat with Lisa Nirell.  Lisa Nirell is the Chief Energy Officer of EnergizeGrowth®. (www.energizegrowth.com). She helps B2B companies grow customer mindshare and market share.

We invited Lisa today because since 1983, Lisa has worked with BMC Software, Microsoft, Adobe, Wells Fargo Advisors, and IBM. Lisa is also a sought after speaker, award-winning business columnist, FastCompany expert blogger, and the author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company.  

Lisa will share her insights into best practices in company growth and marketing, and the part that building a successful VOC program plays in this.

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Tags:
Wealth,
Feedback,
VOC,
Customer,
Nirell
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