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Voice of the Customer

Allegiance Radio
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Voice of the Customer

United States, EnglishBusiness

All companies have different ways of engaging their customers and employees. Join us as we discuss the best practices of building a better VOC/VOE program. Topics include: Survey Design and Implementation Data Mining Strategic Action Planning Gathering Data through Social Media Gaining insights through actionable data (its more than just a score!) Strategic and Tactical Action Planning Customer and Employee Feedback And more!!

Featured Episode

Allegiance Radio

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The names we give them vary from company to company: rogue, unofficial, unsanctioned, ghost, one-off. Voice of Customer (VOC) experts appreciate the power of a neat customer feedback strategy. But in many... more
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On-Demand Episodes

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If you design surveys, you undoubtedly have included open-ended questions in your survey design. Evaluating the open-ended data can be painful and time consuming as you read through each comment, trying to categorize and find... more
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If you have ever deployed a customer satisfaction survey, you know that you often have wondered, "How trustworthy is my data?" "Is it representative of the population?" "How confident am I to take action based on the data?" Join us as... more
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Have you ever read a survey that just didnt make sense? Can you spot a "double barreled" question? Do your questions have bias? Join us as we discuss some easy to remember and implement "Dos and Donts" with Survey Design.... more
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Join us as we take the opportunity to chat with Lisa Nirell. Lisa Nirell is the Chief Energy Officer of EnergizeGrowth®. (www.energizegrowth.com). She helps B2B companies grow customer mindshare and market share. We invited Lisa... more
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Learn from the experts; EMC corporation, a leader in building data infrastructrure solutions worldwide, talks to us about their revolutionary, and successful implementation of an end to end VOC program. EMC works with organizations... more
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Dr. Gary Rhoads, founder of Allegiance and renowned expert in customer feedback, loyalty and engagement, stops by to talk to us about the science of customer engagement. He also discusses how you can begin implementing... more
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Join us as we get to know Zach Gemignani and Juice Analytics. For those of you who are eager to understand how you can learn more about the survey data you are collecting, Zach explains how Juice Analytics can help you gain actionable... more
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Arkadi Kuhlmann of ING Bank, stops in to visit us at the Allegiance Summit in Deer Valley, Utah. In this brief interview, he explains how customer feedback (including social media) transformed the way that ING did business, transforming... more
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The Electronic Suggestion Box We have all seen it. The shoebox in the HR lobby that asks employees to give suggestions, compliments, ask questions or complain. Does anybody really do anything with this information? Join us as we... more
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