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In this episode I go back to my roots. SEO has been the foundation of my business for the past 13 years and success in SEO is governed by how well a business controls the two key ranking factors: 1) the site's content 2) links pointing to a site
The link factor is becoming increasingly important and proper link building is becoming a challage. In this episode I'll talk about:
- what links are
- why links are so important
- the different types of links
- black hat and white hat links
- the strategies to get links
- Google bombing
- managing a link building campaign
and a whole lot more...if you have been listening to past shows you'll know I give a lot of infortmation and don't hold anything back so grab some paper and get ready to take note :)
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