Kelli Richards Interviews Steve Hayden

Kelli Richards is CEO of The All Access Group and the host of All Access Radio.  She's spent over two decades as a catalyst and trailblazer in the digital music and entertainment arena.  As a super-connector, she creates powerful alliances at the nexus of technology and entertainment, bringing together leading innovators, entrepreneurs and forward thinking creative talent.  And as a trusted advisor, she works with high achievers as a strategist and coach, ensuring they have the insights, expertise, support, and connections they need to create greater impact and more meaning in their work and in their lives. 

Steve Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account, where he and Lee Clow made advertising history as co-creators of the breakthrough 1984 Orwellian take-off campaign for Apple Inc. He has won hundreds of awards for creative excellence and dozens more for effectiveness (including the Grand Effie for the launch of the Apple Powerbook.) After helping Apple reclaim the industry lead from IBM and Microsoft, in 1994, Hayden moved to Ogilvy to head the IBM account and change the puclib perception of a brand many considered extinct, eventually propelling Ogilvy to a decade of growth and prosperity. Steve has contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.