Kelli Richards Interviews Gene Lim

Kelli Richards is the CEO of the All Access Group and the host of All Access Radio. She has spent over 20 years creating innovative alliances in the digital media industry and driving the convergence of music, entertainment and technology between major content companies, technology companies, and established musicians and celebs. 

Gene Lim has over 20 years experience in marketing and advertising and is a strategic leader win the fields of concept development, design, branding, marketing, promotions, and emergent technologies. Currently he is the CEO of the creative consulting group Mav12, “the go-to agency for the impossible,” whose diverse client list includes Red Bull, Mercedes-Benz, Walt Disney, and DreamWorks. Gene also serves as global committee chair of strategic alliances for Entrepreneurs' Organization, where he has created strategic alliances with corporations, governments, media, business and youth organizations around the world and raised millions of dollars in contributions from Fortune 500 corporate partners. Gene also represents the United States on the G20 YEA (Young Entrepreneurs' Alliance).