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Kelli Richards interviews Bruce Burtch

  • Broadcast in Marketing



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Kelli Richards is CEO of the All Access Group and the host of All Access Radio. She's spent over 20 years creating innovative alliances in the digital media industry and driving the convergence of music, entertainment and technology between major content companies, technology companies, and established musicians and celebs.

Bruce Burtch has been called the “Father of Cause Marketing” for his innovative work helping for-profit and nonprofit organizations develop win-win partnerships that maximize their strategic marketing and fund development success. He is responsible for designing the most successful cause marketing campaign on emergency preparedness in the history of the country: a partnership between Pacific Gas & Electric and the American Red Cross that raised $1Million, generated $3Million in free publicity and trained 1Million people in emergency preparedness. He is the author of the book Win-Win For the Greater Good, the first comprehensive “how-to” book on the development of partnerships between nonprofit, for-profit, education and government sectors focused on the greater good.

You can hear Kelli's entire interview series on her website at http://www.allaccessgroup under the Resources tab / BlogTalkRadio