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2014 Chevy Silverado - Marketing & More

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Alan Gell

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MARIA ROHRER, with the Chevrolet Marketing team, is interviewed by ALAN GELL about the new 2014 Chevy Silverado.  This popular pickup truck has had a complete makeover.

The Chevy Silverado is the Best Selling Chevy vehicle in the United States.  Crew cabs are growing in popularity.  The new Chevy Silverado will come out with three distinct sizes in three distinct marketing categories:  Light Duty, Full Size, and Heavy Duty.

Alan Gell conducted this interview with Maria Rohrer during a national media/press event in June at the historic Knibbe Ranch near Bulverde, Texas, just north of San Antonio, in the famed Texas Hill Country.  The test drive took the new Silverado on the road, rock climbing off-road, through flowing streams, and even along the gravel beds of the Guadalupe River.

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