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Volkswagen unveiled and launched their "new" 2013 VW Beetle-Bug convertible prior to the Los Angeles Auto Show. A media-press event was held prior to journalists taking the vehicles out for a day's test driving.
ALAN GELL, automotive journalist, was in attendance on the first "wave" of the media and recorded this special presentation on Volkswagen marketing by Jonathon Browning. Browning is the President of the US Marketing Division for Volkswagen.
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