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    'WoW' quest leads to Laguna

    Get your orcs, trolls, elves, dwarves and Forsaken ready.
    The "World of Warcraft" has descended upon a museum near you.Get one WoW CD Key for a taste.
    The Laguna Art Museum has recently opened a new exhibition, "WoW: Emergent Media Phenomenon," which explores artwork created for and inspired by the world's most popular massively multiplayer online role-playing game. The show runs through Oct. 4.
    For those of you who don't play video or online games, "World of Warcraft" is a highly graphic computer-based experience with an intensely loyal following – about 11.5 million subscribers. Created by Blizzard Entertainment, which is headquartered in Irvine, "WoW" (as it's known) has spawned its own art, action figures, board games, comic books, manga and novels.
    In short, "World of Warcraft" has become a culture all its own, with fantastical characters, otherworldly settings, a system of values and artistic practices. And it's not just for "Dungeons & Dragons" geeks. So World of Warcraft CD Key card has more value for the player. 
    "Think about it, culturally: 11.5 million people spending 10 hours a week on that game – what does that mean? That's a lot of time," said Bolton Colburn, director of the Laguna Art Museum. "It certainly begs the question: How does computer gaming and the change in our culture at that level begin to affect us? When's it going to affect us all?"
    The Laguna Art Museum is no stranger to exhibitions that explore popular and alternative cultures. The museum has organized shows examining custom car culture, surf culture and contemporary artists featured in Juxtapoz magazine, considered the Bible for "lowbrow" art.
    Grace Kook-Anderson, the museum's curator of exhibitions since October, sought to build bridges within this show to video art, performance, interactive art and conceptualism – fields familiar to those in the contemporary art world.
    "I think artists are looking into such things as gaming as a reflection on our society," Kook-Anderson said. "Why do we create these virtual worlds, these other characters? I was also interested in the social engagement that happens, and subversive things that happen in the game."
    The Laguna curator also stressed the democratic nature of art created for games, as well as fan art and "machinima" – computer animation that uses the graphic settings and engines from games, yet veers off in different, unexpected directions.
    Blizzard has more than 150 artists working for the company, and they are regularly developing new characters, landscapes, continents and scenarios for the planet known as Azeroth. When you buy one WoW CD Key, you can see the menu one the card.
    The artists collaborate closely with one another, making sure the backgrounds and characters and 3-D effects all fit perfectly. Many of the characters and storylines are inspired by J.R.R. Tolkien's "The Lord of the Rings" series and Middle Ages mythology.

    "We've made a huge effort to keep the world fresh and relevant and fun," said Matthew Samia, senior director of cinematics at Blizzard.
    For the Laguna art exhibit, Blizzard worked with Kook-Anderson to choose works that were clearly representative of "WoW" characters. Some of the selections are by newer artists, and some are by the original guys who came up with the world in the first place, Samia said.
    Things don't happen randomly at Blizzard. In fact, there are codes and standards that Blizzard artists generally adhere to, according to Tim Campbell, curator of creative development. The characters are epic and bold, with heavy use of primary colors. And some of the axioms bandied about include: "Less is never more," "Bigger is always better," and "If all else fails, add skulls and spikes and paint it red."

     

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