Any study that the Soda industry funds and creates the outcome, no matter how damaging to the person's health, it creates media buzz and splashy headlines where the words "science," "study," and "proven weight loss" are favorably combined, and that is worth more than anything a PR firm might cook up; misuse of science to further a preconceived commercial agenda is the norm for today's big food and manmade drink industry; supported by the FDA.
Always follow the money to determine the factual content of any study and find out who paid for the research, which is miraculously slanted to the favor of those who financed it.
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