Dr. Monto Kumagai: CEO/President of XtremeSignPost, Inc.

We have developed an interactive advertising system that allows consumers to share opinions, impressions, and stories about their interactions with RFID-tagged commercial products and establishments. The method is simple, mobile, and easy to use. Simultaneously experience and document an event. Upload the data to servers that reside on the Internet in the form of photos, videos, text, music, or audio files. Retrieve links from the servers and write it directly onto personalized RFID-tagged items using RFID-enabled cell phones. At a latter point in time, touch the tagged product with the phone and instantly retrieve, replay, and share memories in time. Our consumer-based advertising system allows customers to enjoy entertainment events and then instantly share them with the globally community using RFID and cellular technology. Location based RFID loyalty programs can be established that rewards consumers who frequently share their impressions.