AfriBiz: Opening Doors to Business in Africa through Information and Intelligence  

Show Notes

• Archived Blog Post

  Date / Time: 10/14/2009 3:14 PM UTC

  Post-Show Post: Strategically Positioning Yourself to Do Business in Africa
  

  “Strategically Positioning Yourself to Do Business in Africa” is an AfriBizTalk radio broadcast, which aired live October 14, 2009 at 10 am.  It’s the second installment in our series on addressing the specific needs of SMEs venturing into Africa, although the tips and practices discussed can be applied to larger entities and investors.  To listen to the first installment, click here.
  

  This radio broadcast focused specifically on positioning yourself strategically to optimize your strengths to succeed in Africa.  We set the framework to formulate strategy by discussing key tools, such as research, business environmental analysis, competitive analysis and business model development.  If you would like to explore this further, you can access online brief and seminars we provide:

  • Probing the Potential in Africa
  • Setting a Path for Success in Africa: In Business, Investment and Life
  • Moving from Opportunity to Operation in Africa

  We also shared different perspectives, or angles, you can consider when formulating your strategy.  Some of those perspectives include:

  • What consumer markets in Africa match our strengths?  Where are they? What are their demographics, needs, motivations, interest, aspirations?
  • Where are the economic hubs that will leverage my strengths?
  • Which regional economic communities will leverage my strengths?

  After listening to the radio broadcast, you can continue your exploration by delving into the above perspectives as they are discussed in our AfriBiz newsletters.  if you want to stay up-to-date on what we produce, join our community.

  To check out upcoming and past episodes of AfriBizTalk, click here.

  • Tags:
  • africa
  • african
  • business
  • trade
  • commerce
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