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The Consumer Market in Kinshasa, DR Congo

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We hear so much about the conflict in Eastern DRC which reflects a small part of the entire country and overlook the business opportunities in the vibrant Congolese country.

One such spot is Kinshasa, the capital, which has over 10 million people according to recent calculations. That means it has more people than New York. It also means its a megacity.

With a large population like this, there are obviously many business opportunities. Claude Ibalanky, Chief Executive Officer of Bantu Investments, joins us to share insights about this consumer market and how they found success there.

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