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Looking at the Business Proposition of the African Specialty Food Market

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This segment of AfribizTalk covers insights into the specialty food market in Africa and the opportunity to develop more African specialty food brands for global markets. Jim Thaller, Managing Director of Talier Trading Group, joins us.

With the food shocks of the past several years, nations and firms are scrabbling to Africa to acquire land so they can secure food supply and make money. It’s as if the world finally realized one of Africa’s great potential strengths, if cultivated.

But other savvy investors and business people have known this for a while and have been quite successful at tapping the potential of African agricultural value chains. African brands like Rooibos teas, Nando’s restaurants, and Amarula drinks have developed international markets well. Ethiopian, Moroccan, and Sengalese cuisine are becoming more popular and recognized.

According to Thaller African specialty foods have done well amidst the slow global economic recovery. Thaller says that the specialty food market in the U.S. is about 90 billion annually, making it the world’s largest and an attractive market for African food entrepreneurs and investors to consider.

The specialty food sector includes food products of high value compared to food commodities, which fluctuate in price often making it more difficult on sustainability and profit margins.

Listen in on this insightful episode.

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