Unlocking Exporting Opportunities to Africa

McKinsey recently reported that the annual consumption of a group of emerging economies would double the U.S. annual consumption within ten years. This group of emerging economies includes the African countries of Egypt, South Africa, and Nigeria. McKinsey's advice is for firms to move early to catch the coming tide. The question is how? Exporting is one means for African and global firms to diversify revenue streams. Unfortunately, entrepreneurs and SMEs can find this process daunting, but there are strategies to succeed in this space. As more firms look at opportunities in Africa, we bring the discussion to the show with a U.S. SME export firm, Joint International Business Group (JIBG). Alex Ayalew, JIBG's founder, will share how they have made exporting to Africa and beyond a successful business strategy for them.