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Preparing for Your Export Market - Getting to the Customer

  • Broadcast in Business



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This is a re-broadcast of our live segment on October 21, 2009. Enjoy...Just like any business venture yours can work beautifully but if it doesn't draw customers it fails. Extending your product to other markets can be challenging. This segment will explore the issue of market access and market entry. Different experts will join the discussion. Dr. Emeka Nwankwo, CEO of Vertical Optimization, LLC. will share tips for market entry. Vertical Optimization, LLC is the managing partner of Export-Path. Our other familiar expert Dr. Patrick Wilson, aka "Dr. Patrick," will share technical issues associated with AGOA that can impact your marketing. This segment will be of special interest to those exporting to African countries from North America and those exporting to North America from Africa.