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Custom Retention with Lisa Peskin of Biz Dev. Univ.

  • Broadcast in Business



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Lisa Peskin

CEO Business Development University

 Training, Coaching and Consulting


Lisa Peskin has more than 25 years experience in sales performance and management. Throughout her career, she has developed an award-winning reputation as a motivational and results-oriented sales professional. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting and coaching business in 2003.  Since then, Lisa has helped thousands of sales professionals and sales managers increase their sales through training, just in time support and programs designed to maximize opportunities and drive ROI.

Lisa is currently CEO of Business Development University.  BDU offers a comprehensive soup to nuts approach to sales and business development. BDU helps  individuals, sales teams and companies identify and research their ideal prospects, connect with their prospects without traditional cold calling, track and measure their successes, get more appointments and close more deals.

Lisa received a Bachelor's degree in Psychology from Pennsylvania State University and an MBA in Marketing from Temple University. Lisa resides in Upper Dublin, PA and is married with two children.