Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

SPECIAL EVENT - Attorney Lewis Kuhl from Pathman Lewis LLP and commercial real estate experts Michael T. Fay, Owen Cone and Clinton Casey from Colliers Abood Wood-Fay Real Estate's specialized automobile division - C.A.R.S. - will be discussing the impact of the Chrysler and General Motors Bankruptcy on the auto industry. This regularly scheduled open discussion with Ralph Paglia, National Director Of Digital marketing For ADP, usually covers cutting edge technologies and applications for automotive advertising in the real and virtual showroom, however the impact of the recently dictated consolidation in the auto idustry will take center stage in today's special show. Auto industry insiders and automotive advertising experts will share their insights in today's automotive advertising world. Co-hosted by Philip Zelinger. Special Guests, Lewis Kuhl from the Law Firm Pathman Lewis, LLP, Michael T. Fay, Owen Cone and Clinton Casey from Colliers Abood Wood-Fay Real Estate's C.A.R.S. division.

This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like EveryCarListed.Com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - and "New Wave Automotive, (N.W.A.) and a new joint venture partner - Market Acceleration Partners, (MAP) - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies and the new "Network of Networkers - Auto Industry Insights. SPECIAL GUEST - Joe Webb from Dealer Knows discussing Digital Dealer Signage.

AdAgencyOnline.Net is an automotive advertising resource / networking portal that reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net's blog talk radio station - WAAOL, All Automotive Advertising News All The Time - will interview the principals of Dealer Signage, Inc., (DS), on WAAOL's "Lunch With Phil Discussing Automotive Advertising" blog talk radio show.  The show will be broadcast live today, May 27^th 2009 between 12:00 Noon EST and 12:30 PM EST, to introduce DS as a preferred automotive advertising vendor on AdAgencyOnline.Net. 

Philip confirmed that Gilbert Chavez, the CEO of DS, Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS will join him to discuss the growing importance of point of purchase merchandizing for auto dealers' and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer's current customers as well as drive by traffic.  Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc.  DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C.  Philip explained the relationship that Joe and Gilbert have with AAOL through DealerKnows and the opportunities being presented by their new venture, Dealer Signage, Inc., "Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select vendors that share our vision to blur the line between the real and the virtual world.  We are all linked through our proprietary online communication/distribution system that allows us to leverage our resources to serve our individual auto dealer and vendor clients.  DealerKnows complements our network with the specialized skills and experience in Internet and digital marketing methods provided by Joe Webb and Gilbert Chavez.  The decision by Joe and Gilbert to expand their products and services to their auto dealer clients by forming Dealer Signage in partnership with Keith Williams and James Jones is a welcome addition to our arsenal of digital marketing tools.  I have always promoted the need to internalize marketing efforts by including point of purchase merchandising.  Given our stated goal to use cutting edge automotive advertising technologies to provide efficiencies and enhanced R.O.I. for our clients it was natural for us to add Dealer Signage as a preferred automotive advertising vendor on our portal."

Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership.  The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers.  Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery.  PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom.  The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities.  In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software.  The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.

For information on joining Ad Agency Online, L.L.C. as an affiliated automotive advertising agency or production partner contact Philip Zelinger at 1-888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors who would like to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net should visit the site at http://adagencyonline.net.  For information on Dealer Signage go to http://dealersignage.com or visit http://www.blogtalkradio.com/adagencyonline and download the podcast of today's show.  To quote Philip Zelinger, "Help is only a click away!" ###

According to Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of their free automotive advertising resource / networking portal - www.AdAgencyOnline.Net - with their featured blog talk radio station, WAAOL, All Automotive Advertising News All The Time,  "Before you can learn how to market your auto dealership utilizing video you must first understand why you want to!  The automotive advertising industry has always been driven by technology.  The retail auto industry that it serves has similar ties to technology with the Internet representing today's most relevant example."

Given the economic and government mandated consolidation of the auto industry, the World Wide Web is hosting the next generation of "virtual auto dealerships" and video has proven to be the most recognizable address on the Internet Super Highway.  Today's new car buyers visit three to five virtual showrooms before they venture out into the "real world" to purchase a new vehicle.  Used car buyers search auto dealer's used car inventories online in even greater numbers with many turning to third party inventory based websites - like www.EveryCarListed.Com - offering free "For Sale By Owner" postings to add to their shopping list along with the auto dealership inventories linked to the sites to extend their online presence.    

The growing segment of online traffic sourced to videos reflects consumer's preference to watch them over flipping through pictures or reading text.  This habit was developed by a generation weaned on movies and T.V. for both entertainment and information with the Internet representing the most recent media to deliver both.  Google, Yahoo, MSN and the rest of the search engines primary role on the WWW is to provide consumers with an efficient way to navigate the Internet Super Highway by providing relevant and transparent information to their search criteria.  The search engines develop their search algorithms to help consumers find what they want with video earning a high ranking in the process based on consumer demand.  Automotive advertising agencies have learned to master Search Engine Optimization, S.E.O., as a cost effective way to cut through the clutter on the Internet and video -vSEO - has surfaced as the best way for automotive advertising agencies and auto dealers to reach online car shoppers.

The following will recap "why" you should use video to market your auto dealership: 

• 1) New car buyers and used car buyers are shopping the Internet to purchase their next new vehicle, used vehicle and/or to sell their own used car
• 2) Advertising 101 confirms that auto dealers should advertise where their customers are and they are on the Internet
• 3) Consumers weaned on the movies and T.V. prefer the convenience and comfort of video vs. plain pictures and text
• 4) Video messages posted on a website - or individually on You Tube - enjoy improved conversion rates, clicks and reduced bounce rates
• 5) The search engines exist to assist online shoppers on the WWW and they are following consumer preferences to direct them to video
• 6) Relevancy and transparency is the most important element in an online advertising message and video delivers both quickly and easily
• 7) New Internet based technology has created video production applications and vSEO capabilities that are scalable and affordable

How to best utilize video to market your dealership most directly relies on number "7)" in the recap list above.  Video technology has improved along with the Internet partially due to the increased bandwidth that can now accommodate the larger files associated with a well produced video.  The next generation of video promises smaller more efficient files and links to expedite download time so the expectations of the consumer will continue to be met.  Even with today's technology consumers already expect video and they will often continue their search until they find one that answers their questions. 

Production quality is only part of the solution in utilizing videos to market an auto dealership.  The best video in the world has no value if it is not seen or heard by a qualified, interested targeted consumer.  Limiting an auto dealer's video placements to their own website drastically restricts their audience.  The next generation of video focused automotive advertising applications already exists with vendors like Unity Works, Liquodus, Dealer.Com and SiSTeR Technologies with each providing their own solution to integrate video into marketing an auto dealership. 

Philip Zelinger suggested that SiSTeR Technologies offers the most comprehensive video platform with several complimentary applications including their Video CarLot, (VCL), PushTube, YUTI and vShock products.  VCL develops automated video productions including human voice, video in video, interactive banners that provide additional product and price information with a "call to action" using algorithmic functions to link relevant data to the audio and fully produced video elements to provide a "Hollywood like" presentation that is both relevant and transparent to the car shopper.  The finished videos can then be placed onto an auto dealership's website as well as any other third party online advertising sites that are currently distributing their inventory to; such as AutoTrader.Com and EveryCarListed.Com.  SiSTeR's PushTube application takes an auto dealer's distribution channel to another level through their dedicated API with YouTube that can position each individual video onto the search engines.  Each video is fully index able with embedded search words and met tags to extend online marketing messages beyond an auto dealer's website and its related SEO.  SiSTeR's pending release of their new applications, YUTI and vShock, promise to expand their video's role within YouTube beyond today's expectations by providing additional product and price information to online car buyers with additional search capabilities launched from within their video platform.

The following will recap "how" to utilize video to market an auto dealership:

• 1) Produce videos for all of the auto dealer's online inventory with scalable automated production applications that seamlessly link existing data and pictures
• 2) Provide the best quality production available to include human voice, video in video and customer interaction banners with a "call to action"
• 3) Place videos on the auto dealer's site, all 3^rd party sites that they post their inventory on as well as individually on YouTube and the search engines
• 4) Use existing technologies to make all videos index able to insure top position on the search engines - vSEO
• 5) Maximize the conversion rates and minimize the bounce rate on all videos with applications that provide additional relevancy and transparency

Philip Zelinger summarized his position on the importance of using video to market on the Internet as follows, "In my considered opinion as a former auto dealer, current owner of a nationally recognized automotive advertising agency - Ad Agency Online, L.L.C. - and host of a free automotive advertising resource / networking portal - www.AdAgencyOnline.Net - I believe that video represents the future of online automotive advertising.  New car buyers and used car buyers are demanding more for less in both their time and effort and unless the information can be delivered online in a two inch by two inch platform that walks and talks and that can be found on their computer or PDA then the consumer will never see or hear it."

For additional information on the use of videos to market new cars and used cars online contact Philip Zelinger at www.AdAgencyOnline.Net , email him at pzads@bellsouth.net or call him at 1-888-796-2228.  To quote Philip, "Help is only a click - and a video - away!"  ###

This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like EveryCarListed.Com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - and "New Wave Automotive, (N.W.A.) and a new joint venture partner - Market Acceleration Partners, (MAP) - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies and the new "Network of Networkers - Auto Industry Insights.

This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like EveryCarListed.Com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - and "New Wave Automotive, (N.W.A.) and a new joint venture partner - Market Acceleration Partners, (MAP) - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies and the new "Network of Networkers - Auto Industry Insights.