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http://www.adagencyonline.net
Country: United States
Language: English
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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Date / Time: 3/30/2009 11:03 PM UTC
In today’s troubled auto industry the need to leverage resources across multiple channels is the solution to many shared problems. AdAgencyOnline.Net is in the unique position to link them all together on their free automotive advertising resource / networking portal. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), – a national network of independent automotive advertising agencies, production partners and select auto industry vendors – and the host of http://AdAgencyOnline.Net has found a way to “blur the line between the real and the virtual world” for automobile dealerships and their automotive advertising agencies that are struggling to survive in today’s challenging economy. The solution lies in the ability for AAOL to integrate real world selling process with Internet based applications through their representation of automotive advertising technology vendors as well as their access to venture capital firms and commercial real estate companies focused on the auto industry.
A diverse group of vendor applications have been featured on AdAgencyOnline.Net as “preferred automotive advertising vendors” linked through the portal. More importantly, a growing number have engaged AAOL to represent them in a variety of matters ranging from formal reseller agreements to acting as their agency of record. Some of the more noteworthy automotive advertising vendor clients of AAOL are EveryCarListed.Com, SiSTeR Technologies - Video CarLot, Argistics – AutoTransaXion, Bulldog Marketing Technologies, CityTwist.Com and DealMaker.Com.
The venture capital sector represented by AAOL includes New Wave Automotive, LLC, (N.W.A.), - a general partnership made up of a group of diversity investors and dealer operators. N.W.A. is headed by Maceo Sloan, Hal Howard and Don Pollock. The group is already in the process of reviewing potential site acquisitions through several O.E.Ms anxious to liquidate some of their real estate as well as individual auto dealers in urgent need of working capital and operational support.
The commercial real estate resources represented by Philip Zelinger include an international firm – Colliers Abood Wood-Fay Real Estate – and their newly formed auto industry facing division Colliers Automotive Real Estate Services, (C.A.R.S.). Mr. Zelinger has enjoyed a twenty five plus year relationship with Michael Fay and Tom Wood, two principals of the company, which has survived to mature into today’s shared opportunities in evaluating existing auto dealership facilities with a “highest and best use” philosophy based on the diverse pool of International investors and user/investors represented by C.A.R.S..
Additional resources available to AAOL include their new affiliated office, Market Acceleration Partners, (M.A.P.). This joint venture partnership is headed by Philip Zelinger, Joseph Grieshop and Rick White who joined together to provide market evaluations and to augment senior management services for their shared auto dealer and vendor clients.
All of the new resources linked through AAOL and their online networking community, http://adagencyonline.net , are joined by the original network of independent automotive advertising agencies and production partners that was formed by Philip Zelinger in December of 2001. The online communication distribution system developed by Philip Zelinger was originally designed as the “ultimate outsourcing tool” for automotive advertising agencies. The business model allowed independent automotive advertising agencies to leverage their resources to compete on the national stage with much larger individual automotive advertising agencies. Philip extended his focus to include vendors and real estate in response to the changing auto industry. “The consolidation in the auto industry as a result of reducing sales and margins from the O.E.M to the retail distribution channel has opened opportunities that only exist when a market is in stress. The problems for many often provide the solutions for the few that recognize it as the opportunity to replace the status quo.” explained Mr. Zelinger.
Many of the vendors represented by AAOL and featured on AdAgencyOnline.Net have been reviewed on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time. WAAOL interviews decision makers from the automotive advertising industry on blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows run on the site Monday through Friday between 12:00 Noon and 12:30 PM EST and they have attracted a growing audience of auto industry insiders who accept call ins to the shows in a problem solution format to share best practices.
Automotive advertising agencies that wish to join Ad Agency Online, L.L.C. as an affiliated office, or automotive advertising vendors that would like to be featured as a preferred automotive advertising vendor on http://AdAgencyOnline.Net should contact Philip Zelinger directly at 888-796-2228 or email him at pzads@bellsouth.net . Automotive advertising vendors or auto dealers who would like to hire AAOL to represent them can access Philip through AdAgencyOnline.Net and request a free automotive advertising consultation. To quote Philip Zelinger, “Help is only a click away!” ###
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