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Phil Zelinger

http://www.adagencyonline.net


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Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.

  • Archived Blog Post

    Date / Time:

    AdAgencyOnline.Net Reflects Shift To Internet Based Automotive Advertising

    Automotive Advertising agencies have been shifting their auto dealer client’s budgets to the Internet in increasing percentages to maximize their R.O.I. for their automotive advertising dollars.  Recent internal reports shared among the affiliated automotive agencies linked through Ad Agency Online, L.L.C. have confirmed that the scales have recently tipped to the point that Internet advertising and related online marketing efforts represented 60% of their automotive advertising budgets vs. 40% for conventional media including radio, TV and print. 

    The automotive advertising agencies on AdAgencyOnline.Net – http://adagencyonline.net – leverage their resources through the use of the online communication and distribution system provided by Ad Agency Online, L.L.C., who hosts the free automotive advertising resource / networking portal.  When Ad Agency Online, L.L.C. first started licensing their online service for independent automotive advertising agencies they served as the “ultimate outsourcing tool” for production and media services.  Recently, with the addition of the Internet and technology based vendor clients attracted by AdAgencyOnline.Net, they have extended their resources into the digital arena and the World Wide Web.

    Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station that is featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time.  Philip commented on the Internet services that his organization now provides and he explained how they acquired the many automotive advertising vendor clients that they now represent in addition to their auto dealer clients that have engaged Ad Agency Online, L.L.C. as a full service automotive advertising agency in both the real and the virtual world.

    “Automotive advertising agencies are being challenged to do more for less in today’s troubled auto industry.  I initially formed AdAgencyOnline.Net to attract auto dealer clients for my affiliated automotive advertising agencies who were losing clients and profits as budgets shrank and sales followed along with the general economy.  The fact that our online audience was looking for answers to common problems on the Internet evidenced that the shift to the World Wide Web was not limited to car shoppers.  The audience for our blog talk radio shows like  “Lunch With Phil Discussing Automotive Advertising” and “Lunch With Ralph Paglia Discussing Automotive Advertising” and our most listened to program “Automotive Advertising Experts” is made up of automotive advertising agencies, auto dealers and O.E.M. representatives looking for best practices to solve common problems.  The benefit of attracting this targeted audience of auto industry decision makers to our portal to listen and learn was that automotive advertising vendors were also calling into our shows to teach.  After only a few months we added ten automotive advertising vendors as “preferred automotive advertising vendors” to our portal and many of them went on to hire Ad Agency Online, L.L.C as a consulting agency to market their applications to our affiliated automotive advertising agencies, auto dealer clients and site visitors. Recent guests on WAAOL have all applied to join our network and most have already opened dialogue on hiring us to spread the word through our growing Internet identity.  In today’s economy, that is a win-win for our affiliated automotive advertising agencies and auto dealer clients anxious to integrate these cutting edge Internet and digital marketing applications into their both their virtual and their real world showrooms to sell more vehicles and service.”

    Automotive advertising vendors represented by  Ad Agency Online, L.L.C. include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot , CityTwist and Argistics with their AutoTransaXion.  The Jeffery Raab from the Detroit Trading Company and Michael Spadafore from R. L. Polk & Co. were recently interviewed on WAAOL and they are expected to be added as approved automotive advertising vendors on the site.

     

    Philip Zelinger has consulting agreements with DealMaker.Com , EveryCarListed.Com , SiSTeR Technologies ,CityTwist, Argistics, and Colliers Abood Wood-Fay Real Estate with their specialized automotive real estate services group – CARS.

     

    AdAgencyOnline.Net has previously interviewed representatives from a wide variety of nationally recognized automotive advertising vendors including Clayton Stanfield from EBay Motors , Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix , Len Critcher from ecarlist and most recently Scott Broomfield from Veeple

     

    For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at http://adagencyonline.net , contact Philip Zelinger directly at   888-796-2228   or email Philip at pzads@bellsouth.net.  To quote Philip Zelinger, “Help is only a click away!” ###

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