Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

The review of the R.L. Polk & Co. lead scoring system follows a recent interview with Jeffery Raab from The Detroit Trading Company, (DTX), by Philip Zelinger on the Automotive Advertising Experts show.  DTX integrates the lead rating service into their online lead marketing exchange as discussed in the following article posted on the R.L. Polk & Co. website:

R. L. Polk & Co. and Detroit Trading Company Introduce Premier Lead Exchange

Exchange provides highly productive automotive sales leads in the marketplace

SOUTHFIELD, Mich. (Aug. 20, 2008) – R. L. Polk & Co. and Detroit Trading Company today announced the establishment of the Premier Lead Exchange, an automotive buyer/seller exchange that enables new vehicle lead buyers an opportunity to buy the best leads in a market area and pay a price based on the lead’s likelihood to result in a new vehicle sale.

The Premier Lead Exchange combines the Detroit Trading Exchange ™ with R. L. Polk & Co.’s extremely predictive Internet lead scoring capabilities, to rank order Web-based sales leads from highest to lowest on a scale of 1 to 10. The leads scoring a ‘10’ are five times more likely to close as the leads scoring a ‘1’. The Detroit Trading Exchange was created by Detroit Trading Company to promote the efficient trading of automotive leads at market-driven prices.

With more than 85 percent of consumers using the Web to research their next vehicle purchase – and the majority of those consumers generating one or more Internet leads – the Premier Lead Exchange enables buyers to gain a significant competitive advantage by focusing on those leads that are predicted to close at a proportionally high rate.

“The Detroit Trading Company continues to provide the industry with innovative offerings to help optimize profit opportunities,” said Donald Campbell, Detroit Trading Company CEO. “Teaming up with R. L. Polk & Co. enables Internet lead buyers to leverage the Premier Lead Exchange to obtain high scoring, ready-to-close leads in their areas.”

“We are pleased to work with Detroit Trading Company to develop the Premier Lead Exchange,” said Andrew Price, Polk’s vice president of automotive retail solutions. “Combining the market-driven efficiency of the exchange with Polk’s advanced lead scoring capabilities provides the automotive lead marketplace with a truly remarkable lead purchasing innovation.”

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

About Detroit Trading Exchange
Detroit Trading Company provides professional sales, acquisition and marketing services to companies that buy and sell Internet leads. Detroit Trading Company is the software developer of DT Agent™ and Detroit Trading Exchange™ which facilitates the buying and selling of Internet-generated leads. DTX™ was created by Detroit Trading Company to provide a robust market for trading Auto Finance Leads. The Exchange provides its participants with Uniform Rules of Trading, Dynamic Pricing and Liquidity. The goal of the Exchange is to make it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading. Detroit Trading Exchange™ can be reached on the web at www.detroittradingexchange.com.

A diverse group of auto industry insiders from nationally recognized automotive advertising vendors have preceded Michael Spadafore to share best practices with the online audience struggling to survive in a troubled auto industry. The shows regularly scheduled on WAAOL include the “Lunch With Phil - Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The blog talk radio shows air Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . 

Ad Agency Online, L.L.C. reviews automotive advertising applications for their site visitors.  Supporters of AdAgencyOnline.Net include the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C., automotive advertising agencies searching the web for answers and O.E.M. representatives who tune into their blog talk radio shows as well as their online Dealer 20+ Groups to receive free automotive advertising consultations offered by experienced account executives.  The site is recognized by the automotive advertising industry as the “One Stop Site For All Of Your Automotive Advertising Needs.”

A select group of automotive advertising vendors have earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net including LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot.  The Detroit Trading Company received a very positive reaction from the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. during their review on the portal which prompted Philip Zelinger to schedule the review of R.L. Polk & Co’s lead rating service that is integrated into the exchange.

DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies joined AdAgencyOnline.Net as preferred automotive advertising vendors shortly after their appearance on WAAOL.  Philip Zelinger has also been engaged by all three vendors as a consultant which further evidenced his support for their unique automotive advertising applications.  The common thread that ties these automotive advertising applications together is their ability to maximize the R.O.I. for auto dealers in their automotive advertising.  Automotive advertising agencies are desperate to find online applications that integrate real world selling processes with their virtual showrooms.  Philip Zelinger is often quoted as saying that “we need to blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.”  Mr. Zelinger uses his knowledge of digital marketing to differentiate his full service automotive advertising agencies from conventional agencies that have yet to shift their marketing plans onto the Internet Super Highway. 

R. L. Polk & Co. has been preceded on AdAgencyOnline.Net by a prestigious list of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™ and most recently Mike DeCecco from Dealer.Com. 

AdAgencyOnline.Net  welcomes independent automotive advertising agencies to join their network of affiliated offices to extend their leveraged  resources and share best practices with the philosophy that a “rising tide floats all boats.”  Auto industry vendors are also invited to present their products and services to the automotive advertising community linked through www.adagencyonline.net.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!”