Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource portal – www.adagencyonline.net – has scheduled a review of Dealer.Com on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.”   Mike DeCecco, the Director of Industry Relations for Dealer.Com, will be interviewed on the show, “Automotive Advertising Experts.” on  Friday, October 24^th, 2008 between 12:00 noon EST and 12:30 PM EST. 

Mike DeCecco is a national spokesperson for Dealer.Com with a diverse background in the auto industry.  Mike is an industry veteran who has worked in the automotive business for over a decade with companies such as Manheim Auto Auctions and AutoTrader.com.  Since 2003, Mike has been a key person in the development of Dealer.com - a leading provider of eMarketing solutions for the automotive industry. In his current capacity as the Director of Industry Relations for Dealer.com he speaks as an authority on automotive internet practices at conferences and conventions nationwide. Mike is considered by many to be one of the most dynamic speakers in the country.

Mike managed the Internet business for one of the largest dealer groups in the country, the Lia Auto Group, before joining Dealer.Com and he took his retail experience with him. At Lia, Mike managed approximately 30 rooftops with 11 franchises in New York alone.

Auto industry insiders from respected automotive advertising technologies and applications have appeared on WAAOL to share best practices with the online audience.  WAAOL hosts a variety of shows including the “Lunch With Phil - Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . 

Ad Agency Online, L.L.C. shares cutting edge automotive advertising applications with their affiliated automotive advertising agencies, auto dealer clients and auto industry site visitors through their blog talk radio shows as well as their online Dealer 20+ Groups and free automotive advertising consultations offered by experienced account executives.  The site is often described by automotive advertising vendors and OEM executives as the “One Stop Site For All Of Your Automotive Advertising Needs” who visit AdAgencyOnline.Net to keep up with developing trends in the automotive advertising world.

Several press releases regarding Dealer.Com are posted on their website.  Their recent recognition as the recipient of the “Automobile Standard of Excellence” 2008 Award from the Web Marketing Association contributed to their earning an invitation to appear on WAAOL:

Dealer.com Wins “Automobile Standard of Excellence” 2008 WebAward

September 22th, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced it received an “Automobile Standard of Excellence” 2008 WebAward from the Web Marketing Association. Dealer.com's SmartSite™ for its client Park Avenue BMW (www.parkavebmw.com) was entered into the prestigious international competition that honors outstanding achievement in website development. More than 2,400 sites from 45 countries in 96 industry categories were judged in this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

“This is another great example from our award winning design and production team at Dealer.com. We continue to lead the website market with award winning designs that deliver the most sales possible,” said Ryan Dunn, Dealer.com's Creative Director.

“Working with Dealer.com was an absolute pleasure; in addition to designing a great looking website they really understand how to generate leads. Our leads are up over 30% within the first 90 days and the average visitor is staying on our website three times longer than our previous site,” said Michael Najdzin, Vice President of the Park Avenue Auto Group. “Prior to switching to Dealer.com we averaged 70 Internet sales per month for BMW & Acura. Last month we sold over 100 and the best part is 80% were organically generated by the website!”

Park Avenue BMW (www.parkavebmw.com) was designed to attract serious car shoppers and keep them engaged. The award-winning website provides customers with all the tools and research needed to make an educational decision about buying a car. Additionally, Dealer.com incorporated numerous calls to action in the design, so as the customer navigates through the site, they are encouraged to click on links that open forms so they can enter contact information. Dealer.com and Park Avenue BMW also incorporated sophisticated search engine optimization and marketing techniques so consumers searching for specific car makes and models can be linked directly to the inventory on the Park Avenue BMW web site.

The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. More information about the WMA and the WebAwards can be found at www.webaward.org

Dealer.com has been preceded on AdAgencyOnline.Net by a prestigious list of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX) and most recently Tim Zierdon from JMsolutions AAX™. 

Some of the automotive advertising vendors that are featured as “preferred automotive advertising vendors” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot.  Based on positive experiences with Dealer.Com from the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. Dealer.Com is expected to be added to the list in the near future.

Philip Zelinger invited DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies to join AdAgencyOnline.Net as preferred automotive advertising vendors and he accepted them as consulting clients to present their technologies to maximize the R.O.I. for his auto dealer clients.  Automotive advertising agencies recognize the value of online applications that integrate with proven real world processes to support the virtual showrooms being built by Dealer.Com on the World Wide Web.  Philip Zelinger has focused on the need to” blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.”  Mr. Zelinger’s philosophy is a key differentiator between his affiliated automotive advertising agencies and other more conventional agencies that have yet to shift their marketing plans onto the Internet Super Highway.