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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Phil Zelinger
Date / Time: 11/9/2009 5:00 PM UTC
Category: Automotive
Call-in Number: (718) 664-9860
This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Today's show will be a review of a new applicant as a preferred automotive advertising vendor on AdAgencyOnline.Net - Hire The Winners. Philip Zelinger will Interview Steven Munyan, the President and National Sales Manager of Hire The Winners to discuss their proprietary online Human Resource platform. Philip Zelinger reviews automotive advertising technologies focused on "blurring the line between the real and the virtual world" and Hire The Winners is the first vendor to cross that divide in the hiring and training process for an auto dealer's sales staff. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Philip will also review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like EveryCarListed.Com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - and "New Wave Automotive, (N.W.A.) and a new joint venture partner - Market Acceleration Partners, (MAP) - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies, Winked-In and the new "Network of Networkers - Auto Industry Insights.
Upcoming Episodes
11/10/2009 5:00 PM UTC - Lunch With Phil Discussing Automotive Advertising- Recap Of Session At 7th Digital Dealer Conference
11/11/2009 5:00 PM UTC - Lunch With Phil Discussing Automotive Advertising- Session Notes From 7th Digital Dealer Conference
Date / Time: 10/31/2008 10:45 PM UTC
AdagencyOnline.Net has been reviewing a diverse group of automotive advertising vendors on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” The “Lunch With Phil Discussing Automotive Advertising” show that is scheduled for this Monday, November 03rd, 2008 is an open business meeting for the affiliated automotive advertising agencies that are linked by Ad Agency Online, L.L.C. Ad Agency Online, L.L.C. is a network of independent automotive advertising agencies, production partners and select automotive advertising vendors that support the free automotive advertising resource portal at www.AdAgencyOnline.net.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL, will be interviewing Andrew Schwartz, CMO, Co-Founder of AdSymetrix. Andrew has been involved with marketing and technology since 1995 when he started a web design company focused on bringing local businesses online. Andrew sold that firm to a regional advertising agency and stayed on to run the internet marketing division and act as a traditional advertising executive. The role gave him the opportunity to touch hundreds of local businesses and help them both understand and utilize the online world. While there he was tapped by Cincinnati Bell to help create their Cincinnati Bell Electronic Yellow Pages and acted as the editor-in-chief of an affiliated cityguide. After that, Andrew went off on his own as an independent strategic consultant, a mid-wife for startups, who helped businesses bring their brands online using the most effective technologies. In 2000 he signed on with Razorfish in their Boston office as a brand strategy and internet strategy consultant. While there he worked with huge companies in entertainment, consumer products, technology and information services. Andrew helped teams of designers, developers and marketers understand the core messages that their clients needed to speak to get their businesses to grow. In 2005 Rick Rochon approached Andrew with the idea for AdSymetrix. The thought that they could help businesses know what works in their advertising excited Andrew who felt that advertising is too important to be so confusing. According to Andrew and Rick AdSymetrix gives customers the power to make smarter marketing decisions. Andrew’s experience in marketing, branding, strategy, and advertising all comes to a head with AdSymetrix. At AdSymetrix, Rick and Andrew work to build strong products and services that help their client make smarter marketing decisions. Andrew focuses on the marketing and Rick focuses on the sales.
The following press release explained the business model of AdSymetrix;
AdSymetrix Dramatically Reduces Wasted Marketing Expenditures By Empowering Advertisers with Tracking and Monitoring of Online and Offline Ads
Cincinnati, Ohio – September 3, 2008 – Legendary marketer and department store tycoon John Wanamaker once famously quipped, "Half the money I spend on advertising is wasted, but the trouble is, I don't know which half!". With the wide spectrum of advertising options available today, the tracking of leads generated and sales realized from a multi-platform marketing campaign might seem like an insurmountable challenge to even the most sophisticated business manager. Yet, the answer is surprisingly simple – just tag and track every element of your company’s promotional efforts, says Rick Rochon, co-founder of AdSymetrix, Inc., a vendor of ad tracking tools.
“To be successful, businesses today must push their marketing message out to their intended audience relentlessly and through a variety of channels,” Mr. Rochon commented. “Without tracking which ads are working and what marketing messages are effective, it’s impossible to make smart, informed decisions and avoid wasting money. The AdSymetrixtm ‘Tracking Bubble’ solution tells our clients what’s really driving revenue into their business.”
Developed to function as a web-based campaign management dashboard, the AdSymetrix tools enable marketers to use unique telephone numbers and e-mail click tracking technology to monitor and analyze responses to an unlimited number of ads. Cost for the service starts at $99.00 per month and can be tailored to the specific needs of any size business that spends money on marketing. According to Mr. Rochon, his firm’s clients are typically interested in measuring the effectiveness of several marketing efforts simultaneously, including everything from press releases, direct response mailers, radio and television ads, fliers, print and classified ads, banner ads and e-mail campaigns, even t-shirts and advertising specialty items such as coffee mugs and paperweights. “Basically, virtually anything that you put into the marketplace that solicits a response from prospective customers can be tracked and measured,” Mr. Rochon stated. “We like to say that we can enable anyone to monitor any responses created by any advertisement placed anywhere.” Although many AdSymetrix clients have a local market focus such as realtors, car dealers, attorneys, dentists and doctors, Mr. Rochon says larger outfits with the need to measure advertising in national or regional markets are equally impressed with the Adsymetrix system’s capabilities. “Publishers of telephone directories and real estate magazines can benefit from direct comparisons between media and across multiple editions, which gives them an entirely new degree of insight and financial accountability,” Mr. Rochon said. “Franchisors of restaurant chains and other consumer-facing businesses can ensure their franchisee’s get the biggest bang for their advertising dollar by centralizing the ongoing measuring of both local and national campaigns.” As a popular speaker at conferences in the advertising and Internet marketing industries, Mr. Rochon says the most common audience questions he hears relate to fears about wasting money and losing sales opportunities. In response, he suggests that every marketing effort should be based on “monitoring and measuring” in every way possible. AdSymetrix Tips for Effective Ad Tagging and Tracking Inbound Calls: It’s critical that you know who's behind every call made to your business. Only a call tracking system will automatically tie each call to a marketing expenditure. Clicks: Click tracking shows you exactly how traffic is getting to your website or landing page. It’s invaluable for refining your marketing and value proposition. Hits and clicks equal ROI. Dirt World Stuff: If you spend a dime on brochures, direct mail, fliers, coffee mugs or pens, you owe it to yourself to find out how much actual business they’re responsible for bringing in. “AdSymetrix was designed to help take the mystery out of buying advertising”, Mr. Rochon continued. “Tracking provides timely information that leads to informed decisions. It really is that straightforward and that easy.” About AdSymetrix Based in Cincinnati, Ohio, AdSymetrix, Inc. is a leading provider of online solutions for tracking and monitoring advertising campaigns. Developed by marketing veterans to simplify the process of creating cost-effective, results-oriented advertising, the AdSymetrix suite of tools instantly empower executives and business owners with the ability to determine which aspects of their marketing programs are effective and which are wasting money. “Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.” AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors. Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors. Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web. AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co. AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site. For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
According to Mr. Rochon, his firm’s clients are typically interested in measuring the effectiveness of several marketing efforts simultaneously, including everything from press releases, direct response mailers, radio and television ads, fliers, print and classified ads, banner ads and e-mail campaigns, even t-shirts and advertising specialty items such as coffee mugs and paperweights. “Basically, virtually anything that you put into the marketplace that solicits a response from prospective customers can be tracked and measured,” Mr. Rochon stated. “We like to say that we can enable anyone to monitor any responses created by any advertisement placed anywhere.” Although many AdSymetrix clients have a local market focus such as realtors, car dealers, attorneys, dentists and doctors, Mr. Rochon says larger outfits with the need to measure advertising in national or regional markets are equally impressed with the Adsymetrix system’s capabilities. “Publishers of telephone directories and real estate magazines can benefit from direct comparisons between media and across multiple editions, which gives them an entirely new degree of insight and financial accountability,” Mr. Rochon said. “Franchisors of restaurant chains and other consumer-facing businesses can ensure their franchisee’s get the biggest bang for their advertising dollar by centralizing the ongoing measuring of both local and national campaigns.” As a popular speaker at conferences in the advertising and Internet marketing industries, Mr. Rochon says the most common audience questions he hears relate to fears about wasting money and losing sales opportunities. In response, he suggests that every marketing effort should be based on “monitoring and measuring” in every way possible. AdSymetrix Tips for Effective Ad Tagging and Tracking Inbound Calls: It’s critical that you know who's behind every call made to your business. Only a call tracking system will automatically tie each call to a marketing expenditure. Clicks: Click tracking shows you exactly how traffic is getting to your website or landing page. It’s invaluable for refining your marketing and value proposition. Hits and clicks equal ROI. Dirt World Stuff: If you spend a dime on brochures, direct mail, fliers, coffee mugs or pens, you owe it to yourself to find out how much actual business they’re responsible for bringing in. “AdSymetrix was designed to help take the mystery out of buying advertising”, Mr. Rochon continued. “Tracking provides timely information that leads to informed decisions. It really is that straightforward and that easy.” About AdSymetrix Based in Cincinnati, Ohio, AdSymetrix, Inc. is a leading provider of online solutions for tracking and monitoring advertising campaigns. Developed by marketing veterans to simplify the process of creating cost-effective, results-oriented advertising, the AdSymetrix suite of tools instantly empower executives and business owners with the ability to determine which aspects of their marketing programs are effective and which are wasting money. “Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.” AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors. Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors. Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web. AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co. AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site. For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
“Basically, virtually anything that you put into the marketplace that solicits a response from prospective customers can be tracked and measured,” Mr. Rochon stated. “We like to say that we can enable anyone to monitor any responses created by any advertisement placed anywhere.” Although many AdSymetrix clients have a local market focus such as realtors, car dealers, attorneys, dentists and doctors, Mr. Rochon says larger outfits with the need to measure advertising in national or regional markets are equally impressed with the Adsymetrix system’s capabilities. “Publishers of telephone directories and real estate magazines can benefit from direct comparisons between media and across multiple editions, which gives them an entirely new degree of insight and financial accountability,” Mr. Rochon said. “Franchisors of restaurant chains and other consumer-facing businesses can ensure their franchisee’s get the biggest bang for their advertising dollar by centralizing the ongoing measuring of both local and national campaigns.” As a popular speaker at conferences in the advertising and Internet marketing industries, Mr. Rochon says the most common audience questions he hears relate to fears about wasting money and losing sales opportunities. In response, he suggests that every marketing effort should be based on “monitoring and measuring” in every way possible. AdSymetrix Tips for Effective Ad Tagging and Tracking Inbound Calls: It’s critical that you know who's behind every call made to your business. Only a call tracking system will automatically tie each call to a marketing expenditure. Clicks: Click tracking shows you exactly how traffic is getting to your website or landing page. It’s invaluable for refining your marketing and value proposition. Hits and clicks equal ROI. Dirt World Stuff: If you spend a dime on brochures, direct mail, fliers, coffee mugs or pens, you owe it to yourself to find out how much actual business they’re responsible for bringing in. “AdSymetrix was designed to help take the mystery out of buying advertising”, Mr. Rochon continued. “Tracking provides timely information that leads to informed decisions. It really is that straightforward and that easy.” About AdSymetrix Based in Cincinnati, Ohio, AdSymetrix, Inc. is a leading provider of online solutions for tracking and monitoring advertising campaigns. Developed by marketing veterans to simplify the process of creating cost-effective, results-oriented advertising, the AdSymetrix suite of tools instantly empower executives and business owners with the ability to determine which aspects of their marketing programs are effective and which are wasting money. “Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.” AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors. Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors. Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web. AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co. AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site. For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
Although many AdSymetrix clients have a local market focus such as realtors, car dealers, attorneys, dentists and doctors, Mr. Rochon says larger outfits with the need to measure advertising in national or regional markets are equally impressed with the Adsymetrix system’s capabilities.
“Publishers of telephone directories and real estate magazines can benefit from direct comparisons between media and across multiple editions, which gives them an entirely new degree of insight and financial accountability,” Mr. Rochon said. “Franchisors of restaurant chains and other consumer-facing businesses can ensure their franchisee’s get the biggest bang for their advertising dollar by centralizing the ongoing measuring of both local and national campaigns.”
As a popular speaker at conferences in the advertising and Internet marketing industries, Mr. Rochon says the most common audience questions he hears relate to fears about wasting money and losing sales opportunities. In response, he suggests that every marketing effort should be based on “monitoring and measuring” in every way possible.
AdSymetrix Tips for Effective Ad Tagging and Tracking
Inbound Calls: It’s critical that you know who's behind every call made to your business.
Only a call tracking system will automatically tie each call to a marketing expenditure.
Clicks: Click tracking shows you exactly how traffic is getting to your website or landing page.
It’s invaluable for refining your marketing and value proposition. Hits and clicks equal ROI.
Dirt World Stuff: If you spend a dime on brochures, direct mail, fliers, coffee mugs or pens,
you owe it to yourself to find out how much actual business they’re responsible for bringing in.
“AdSymetrix was designed to help take the mystery out of buying advertising”, Mr. Rochon continued. “Tracking provides timely information that leads to informed decisions. It really is that straightforward and that easy.”
About AdSymetrix
Based in Cincinnati, Ohio, AdSymetrix, Inc. is a leading provider of online solutions for tracking and monitoring advertising campaigns. Developed by marketing veterans to simplify the process of creating cost-effective, results-oriented advertising, the AdSymetrix suite of tools instantly empower executives and business owners with the ability to determine which aspects of their marketing programs are effective and which are wasting money. “Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.” AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors. Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors. Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web. AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co. AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site. For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
“Our philosophy is that because advertising is critical to the growth and profitability of any enterprise, it’s simply too important a process to be left to chance or best guesses,” co-founder Andrew Schwartz said. “We believe in advertising, we just thought that it shouldn’t be so confusing.” AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline . Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors. Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors. Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web. AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co. AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site. For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
AdAgencyOnline.Net invites auto industry insiders - like Andrew Schwartz - from respected automotive advertising vendors to share best practices with site visitors of AdAgencyOnline.Net that include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts the “Lunch With Phil - Discussing Automotive Advertising” show that will review AdSymetrix as well as the “Lunch With Ralph – Discussing Automotive Advertising” and the “Automotive Advertising Experts” show. The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .
Ad Agency Online, L.L.C. supports AdAgencyOnline.Net as a free resource recognized by automotive advertising agencies as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company was recently reviewed on the site along with R. L. Polk & Co. and it is rumored that they are both on the short list for approval as preferred vendors.
Some of the more recently approved preferred automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications, although that relationship was not a pre-requisite for approval as preferred vendors.
Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger has directed his agencies to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger see this as a key differentiator between his full service automotive advertising agencies and conventional agencies that are not focused on digital marketing using the World Wide Web.
AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist and most recently Michael R. Spadafore from R. L. Polk & Co.
AdAgencyOnline.Net attributes their growth in a shrinking automotive advertising industry to their open invitation for independent automotive advertising agencies to join their network to leverage their resources and share best practices with member automotive advertising agencies who share the belief that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
Original Air Date: 10/31/2008 4:00 PM UTC
Date / Time: 10/30/2008 5:37 PM UTC
AdagencyOnline.Net has announced that they will be conducting a review of R. L. Polk & Co. on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time” on Friday, October 31st, 2008 between 12:00 Noon EST and 12:30 PM EST. The invited representative from R. L. Polk & Co. is Michael R. Spadafore, Global Director, Consumer and Commercial Marketing for R. L. Polk & Co. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show “Automotive Advertising Experts” has confirmed that he will focus on the lead scoring application provided by R. L. Polk & Co. as well as the related “Premier Lead Exchange” offered by The Detroit Trading Company that uses the service to rate the third party leads that they buy and sell on their site www.detroittradingexchange.com .
Mike Spadafore is responsible for CRM and Interactive Marketing product and service development for R. L. Polk & Co. Currently, Mike is managing the design, development, and rollout of Polk’s Lead Management and Lead Scoring product offering.
During his six years with Polk, Mike has been involved in a wide variety of Polk initiatives relating to automotive CRM systems and services. Prior to Polk, Mike owned and managed a consulting practice specializing in interactive database marketing and large scale data integration, primarily in the automotive retail marketplace.
Mike earned a Master of Business Administration from the Northwestern Kellogg School of Management and a Bachelor of Science from the University of Michigan.
Jeffery Raab from The Detroit Trading Company, (DTX), has been interviewed previously by Philip Zelinger on the Automotive Advertising Experts show. The interview surfaced the unique value of the lead scoring system offered by R. L. Polk & Co. that fuels the site. DTX integrates the lead rating service into their online lead marketing exchange.
A press release posted on the R. L. Polk & Co. website describes the Premier Lead Exchange on DTX as an automotive buyer/seller exchange that enables new vehicle lead buyers an opportunity to buy the best leads in a market area and pay a price based on the lead’s likelihood to result in a new vehicle sale. The Premier Lead Exchange combines the Detroit Trading Exchange ™ with R. L. Polk & Co.’s extremely predictive Internet lead scoring capabilities, to rank order Web-based sales leads from highest to lowest on a scale of 1 to 10. The leads scoring a ‘10’ are five times more likely to close as the leads scoring a ‘1’. The Detroit Trading Exchange was created by Detroit Trading Company to promote the efficient trading of automotive leads at market-driven prices.
With more than 85 percent of consumers using the Web to research their next vehicle purchase – and the majority of those consumers generating one or more Internet leads – the Premier Lead Exchange enables buyers to gain a significant competitive advantage by focusing on those leads that are predicted to close at a proportionally high rate.
“The Detroit Trading Company continues to provide the industry with innovative offerings to help optimize profit opportunities,” said Donald Campbell, Detroit Trading Company CEO.
“Teaming up with R. L. Polk & Co. enables Internet lead buyers to leverage the Premier Lead Exchange to obtain high scoring, ready-to-close leads in their areas.”
“We are pleased to work with Detroit Trading Company to develop the Premier Lead Exchange,” said Andrew Price, Polk’s vice president of automotive retail solutions. “Combining the market-driven efficiency of the exchange with Polk’s advanced lead scoring capabilities provides the automotive lead marketplace with a truly remarkable lead purchasing innovation.”
About R. L. Polk & Co. R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.
About Detroit Trading Exchange Detroit Trading Company provides professional sales, acquisition and marketing services to companies that buy and sell Internet leads. Detroit Trading Company is the software developer of DT Agent™ and Detroit Trading Exchange™ which facilitates the buying and selling of Internet-generated leads. DTX™ was created by Detroit Trading Company to provide a robust market for trading Auto Finance Leads. The Exchange provides its participants with Uniform Rules of Trading, Dynamic Pricing and Liquidity. The goal of the Exchange is to make it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading. Detroit Trading Exchange™ can be reached on the web at www.detroittradingexchange.com.
Auto industry insiders from respected automotive advertising vendors share best practices with the online audience of AdAgencyOnline.Net. Regular visitors to the site include automotive advertising agencies, auto dealers and O.E.M representatives. WAAOL hosts blog talk radio shows including the “Lunch With Phil - Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows run Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .
Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select automotive advertising vendors. The network supports AdAgencyOnline.Net as an online resource portal for automotive advertising agencies and auto dealers searching the web for answers to common problems. Site visitors are able to call in to the blog talk radio shows as well as to participate in the online Dealer 20+ Groups to receive free automotive advertising consultations offered by experienced account executives. The site is recognized by the automotive advertising industry as the “One Stop Site For All Of Your Automotive Advertising Needs.”
Automotive advertising vendors that have already earned the status of “preferred automotive advertising vendor” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company is believed to be on the short list to be an approved vendor based on the positive reaction from the automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. after their review on the portal which is the reason that Philip Zelinger scheduled the review of R. L. Polk & Co.
Several automotive advertising vendors were invited to become preferred automotive advertising vendors shortly after their appearance on Automotive Advertising Experts including DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies. All three vendors engaged Philip Zelinger as a consultant to help them market their unique automotive advertising applications.
Automotive advertising agencies are being directed by their auto dealer clients to find online applications that integrate real world selling processes with their virtual showrooms. Philip Zelinger is focused on finding automotive advertising applications that “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” Mr. Zelinger differentiates his full service automotive advertising agencies from conventional agencies by their ability to integrate conventional advertising with the newly developing digital marketing plans onto the World Wide Web.
AdAgencyOnline.Net has interviewed a growing number of automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com and most recently Ken Schwartz from CityTwist.
AdAgencyOnline.Net has been growing even though the automotive advertising industry is shrinking. Their success can be attributed to their open invitation for independent automotive advertising agencies to join their network of affiliated offices to leverage their resources and share best practices with the confidence that a “rising tide floats all boats.” Auto industry vendors are also welcome to present their products and services to the automotive advertising community linked through www.adagencyonline.net to maximize the R.O.I. of the auto dealers that follow visit site.
Original Air Date: 10/30/2008 4:00 PM UTC
Date / Time: 10/29/2008 8:39 PM UTC
AdagencyOnline.Net has been aggressively reviewing cutting edge automotive advertising applications and technologies with an offer to list the providers as “preferred automotive advertising vendors” on their free automotive advertising resource / networking portal. The automotive advertising agencies that support AdAgencyOnline.Net tune into their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time,” on a daily basis between 12:00 Noon EST and 12:30 PM EST to listen and learn about today’s newest automotive advertising tools for both the real and the virtual world on the World Wide Web.
Ken Schwartz, the CEO of CityTwist, was interviewed today, October 29th 2008, by Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show on WAAOL - “Lunch With Phil Discussing Automotive Advertising” – that is featured on AdAgencyOnline.Net. The interview was unlike many that preceded it because CityTwist does not profess to have a new or cutting edge automotive advertising application or technology to introduce. According to both Philip Zelinger and Ken Schwartz the true value of CityTwist is their ability to provide efficiencies and best practice to the established automotive advertising tool of email marketing to a targeted audience. Based on the spirited online conversation and the amount of interest shown by the automotive advertising agencies that called in during the show there is a renewed respect for email marketing that will likely earn CityTwist a permanent position on the site or at least an invitation to speak again.
Philip Zelinger commented on the show that he values the people behind a product as much as he considers the product and price when it comes to selecting a preferred automotive advertising vendor for AdAgencyOnline.Net. The evaluation of CityTwist considered the fact that Ken has spent his professional career involved in taking enabling technologies to the marketplace. Inherent in each of these ventures is the provision of information resident in massive databases to end users in an easy to use format via industry leading delivery systems. Ken currently serves as CEO of CityTwist, the industry’s only do it yourself end to end marketing application offering email list rental, advertisement creation, and fulfillment. Leveraging CityTwist’s massive database of 240 million geo-targeted email addresses, advertisers can market to the locations of their choosing to consumers who have requested to receive information from local auto dealers. Each month hundreds of dealerships nationwide use CityTwist to sell cars and offer service specials. Prior to joining CityTwist, Ken was the Executive Vice President of Seisint, a data and technology company offering Accurint - a comprehensive data provisioning product that delivered data to Federal and State law enforcement agencies, attorneys and the financial industry. Purchased by LexisNexis in 2004, the Seisint transaction was the largest dollar acquisition of a private company in the last 5 years and was named Fortune Magazine’s “Deal of the Year”. The following information provided on the website – http://CityTwist.com – explains their products and services,“CityTwist’s massive 240 million record database complete with email address, name, gender and full postal address enables the most comprehensive zip code radius targeting possible. ZIP code radius targeting allows you to select people that are nearest to your business. By only targeting people close enough to become your customer, you can be sure every advertising dollar is well spent.” “People respond positively to email ads relevant to their city or neighborhood. They enjoy receiving offers and information they can take advantage of locally. Subject lines referencing their hometown advertising products and services always attract interest and are viewed as valuable.” “By targeting your local area we are able to drive foot traffic to your retail locations. Just like direct mail except it is Inexpensive, Highly trackable, Customizable and Fast to production allowing you to see a High Return On Investment.” Many respected automotive advertising vendors have been reviewed by the affiliated automotive advertising agencies, auto dealer clients and production partners of Ad Agency Online, L.L.C. to earn recognition as a “preferred automotive advertising vendor.” The blog talk radio shows that have hosted interviews of vendor applicants include the “Lunch With Phil - Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows air live Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or as a download from the site at www.blogtalkradio.com/adagencyonline. Ad Agency Online, L.L.C. is a network of independent affiliated automotive advertising agencies and auto dealer clients that leverage their resources and support AdAgencyOnline.Net as a free resource to the automotive advertising community and the retail auto industry. The site is widely known as the “One Stop Site For All Of Your Automotive Advertising Needs.” Automotive advertising vendors listed as “preferred automotive advertising vendors” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company, R.L. Polk & Co. and Dealer.Com have also been reviewed recently and they are still in the review process by the organization. Other recently named automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies . Philip Zelinger has announced formal consulting agreements with all three of these automotive advertising vendors that promise to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.” AdAgencyOnline.Net has a growing list of interviews with automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™ , Mike DeCecco from Dealer.com with Ken Schwartz from CityTwist being the most recent. Michael R. Spadafore, from R.L. Polk & Co., is scheduled to appear on the “Automotive Advertising Experts” show on Friday, October 31st 2008. AdAgencyOnline.Net welcomes new automotive advertising agencies to join their network to share best practices with the confidence that a “rising tide floats all boats.” In addition, auto industry vendors are invited to present their products and services to the automotive advertising agencies, auto dealers and production partners linked through www.adagencyonline.net. For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
Ken currently serves as CEO of CityTwist, the industry’s only do it yourself end to end marketing application offering email list rental, advertisement creation, and fulfillment. Leveraging CityTwist’s massive database of 240 million geo-targeted email addresses, advertisers can market to the locations of their choosing to consumers who have requested to receive information from local auto dealers. Each month hundreds of dealerships nationwide use CityTwist to sell cars and offer service specials.
Prior to joining CityTwist, Ken was the Executive Vice President of Seisint, a data and technology company offering Accurint - a comprehensive data provisioning product that delivered data to Federal and State law enforcement agencies, attorneys and the financial industry. Purchased by LexisNexis in 2004, the Seisint transaction was the largest dollar acquisition of a private company in the last 5 years and was named Fortune Magazine’s “Deal of the Year”.
The following information provided on the website – http://CityTwist.com – explains their products and services,“CityTwist’s massive 240 million record database complete with email address, name, gender and full postal address enables the most comprehensive zip code radius targeting possible. ZIP code radius targeting allows you to select people that are nearest to your business. By only targeting people close enough to become your customer, you can be sure every advertising dollar is well spent.”
“People respond positively to email ads relevant to their city or neighborhood. They enjoy receiving offers and information they can take advantage of locally. Subject lines referencing their hometown advertising products and services always attract interest and are viewed as valuable.”
“By targeting your local area we are able to drive foot traffic to your retail locations. Just like direct mail except it is Inexpensive, Highly trackable, Customizable and Fast to production allowing you to see a High Return On Investment.”
Many respected automotive advertising vendors have been reviewed by the affiliated automotive advertising agencies, auto dealer clients and production partners of Ad Agency Online, L.L.C. to earn recognition as a “preferred automotive advertising vendor.” The blog talk radio shows that have hosted interviews of vendor applicants include the “Lunch With Phil - Discussing Automotive Advertising”, “Lunch With Ralph – Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows air live Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or as a download from the site at www.blogtalkradio.com/adagencyonline.
Ad Agency Online, L.L.C. is a network of independent affiliated automotive advertising agencies and auto dealer clients that leverage their resources and support AdAgencyOnline.Net as a free resource to the automotive advertising community and the retail auto industry. The site is widely known as the “One Stop Site For All Of Your Automotive Advertising Needs.”
Automotive advertising vendors listed as “preferred automotive advertising vendors” on AdAgencyOnline.Net include LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com and SiSTeR Technologies Video CarLot. The Detroit Trading Company, R.L. Polk & Co. and Dealer.Com have also been reviewed recently and they are still in the review process by the organization.
Other recently named automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies . Philip Zelinger has announced formal consulting agreements with all three of these automotive advertising vendors that promise to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.”
AdAgencyOnline.Net has a growing list of interviews with automotive advertising vendors and their representatives including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™ , Mike DeCecco from Dealer.com with Ken Schwartz from CityTwist being the most recent. Michael R. Spadafore, from R.L. Polk & Co., is scheduled to appear on the “Automotive Advertising Experts” show on Friday, October 31st 2008.
AdAgencyOnline.Net welcomes new automotive advertising agencies to join their network to share best practices with the confidence that a “rising tide floats all boats.” In addition, auto industry vendors are invited to present their products and services to the automotive advertising agencies, auto dealers and production partners linked through www.adagencyonline.net.
Original Air Date: 10/29/2008 4:00 PM UTC
Original Air Date: 10/28/2008 4:00 PM UTC
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