Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Automotive advertising agencies have learned to rely on shared resources and “best practices” provided on Internet based automotive advertising resource/networking portals like www.adagencyonline.net  as well as real world seminars including the 5^th Digital Dealer Conference scheduled in Grapevine Texas at the Gaylord Palms Resort and Convention Center October 06^th through October 8^th, 2008.   The role of the automotive advertising agency is changing along with the auto industry that is shifting focus from “brick and mortar” real world auto dealership to “virtual world” online showrooms and Philip Zelinger, President of Ad Agency Online, L.L.C. is positioned to address both audiences.

Philip Zelinger is the host for AdAgencyOnline.Net, an automotive advertising forum that has an earned reputation in the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.”  The online automotive advertising community features a blog talk radio station, WAAOL – All Automotive Advertising News All The Time.  Various automotive advertising vendors are invited to share “best practices on shows on WAAOL that include “Lunch With Phil Discussing Automotive Advertising”, “Lunch With Ralph Paglia” and the popular “Automotive Advertising Experts.”  The shows are posted on www.adagencyonline.net and are hosted on www.blogtalkradio.com/adagencyonline  week days between 12:00 Noon EST and 12:30 PM EST with live callers making up the content that can be downloaded at the site for future reference.

Many automotive advertising agencies, auto dealers and automotive advertising vendors that frequent AdAgencyOnline.Net will be joining Philip Zelinger at the 5^th Digital Dealer Conference to continue the dialogue that brings them all together to leverage their knowledge and resources. Specifically, Philip Zelinger will be hosting a seminar titled: “Marketing CPOV Vehicles vs. New or Pre-Owned In A Credit Challenged Auto Industry” with a sub-title: “Using cutting edge applications to manage/market pre-owned vehicles to maximize R.O.I.”   The synopsis of the seminar posted on the 5^th Digital Dealer Conference site describes the subject as follows, “The auto industry is challenged by the credit crisis along with “upside down” customers who are hit before, during and after their purchase in a shrinking economy.  The solution lies in solving the problem before the new car customer is forced to “settle” for a pre-owned vehicle.  This seminar will solve the problem from the customer’s perspective as well as the auto Dealer’s.  “Before” - by applying inventory management software that  evaluates trade-ins and manages pre-owned inventories including the purchase of CPOV vehicles that fit  demand based on actual dealer historical sales data, “During” – with desking applications in both the real and the virtual showrooms that simultaneously surface and solve the problems and “After” – by structuring the deal with “menu selling” based payment plans to maximize R.O.I. for the dealer, minimize negative equity and  preserve income in Fixed Operations using a CRM linked to a V.O.I.P. telephony system and DMS.”

Additional information on the conference and Philip Zelinger’s seminar can be reviewed at the following link:

http://www.imakenews.com/dealerdpo/e_article001145342.cfm?x=bd4Nmt1,b5wRNyHw

Based on the information on automotive advertising already featured on AdAgencyOnline.Net it can be anticipated that a number of the “preferred automotive advertising vendors” that support the online networking community will be integrated into the subject discussed by Mr. Zelinger to help solve the issues surfaced in a problem/solution format.  Current automotive advertising vendors referenced on the portal include LeadConverter, Laser Steam Video, Ai Dealer, eBayMotors.Com, ADP, BZ Results, NeoSynergy, Gumiyo, CarFolks.Com, SmartWomenBuyCars.Com, DealMaker.Com, NADA-24, SiSTeR Technologies – Video CarLot and a host of auto industry insiders that provide insights into common issues.  Of course, not all of these applications will apply to the subject matter of Philip Zelinger’s seminar but it can be assumed that they will all be in attendance to listen, learn and hopefully teach to the 5^th Digital Dealer Conference attendees.

For additional information on Philip Zelinger, Ad Agency Online, L.L.C. or the various automotive advertising vendors represented on the portal visit www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228.  To quote Philip Zelinger, “Help is only a click away!”