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http://www.adagencyonline.net
Country: United States
Language: English
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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Date / Time: 6/17/2008 6:12 PM UTC
Auto dealers are being challenged to reduce their automotive advertising expenses to work within limited automotive advertising budgets dictated by a shrinking economy and auto industry. Ad Agency Online is able to train and support an auto dealer’s staff to host their own “in-house” automotive advertising agency using their network of online resources that extend beyond the scope of conventional automotive advertising.
Automotive advertising is a science as well as an art. Auto dealers rely on their automotive advertising agency to provide them with proven automotive advertising creative, production and media placements so the auto dealer can focus on what they do best – sell cars and service. If the auto industry today was the same as the one that developed this “outsourced” relationship between an auto dealer and their automotive advertising agency then Ad Agency Online, L.L.C. would not exist. Conventional automotive advertising agencies and their auto dealer clients are realizing that the auto industry today is NOT the same as yesterday and it is not likely to be the same tomorrow. As a result, Ad Agency Online and their affiliated independent automotive advertising agencies, auto industry vendors and auto dealer clients are thriving. Automotive advertising experts agree that Ad Agency Online’s definition of “Full Service Automotive Advertising” will forever change the role of automotive advertising agencies in the auto industry.
Philip Zelinger, President of Ad Agency Online, L.L.C., and host of their FREE automotive advertising resource/networking portal – www.adagencyonline.net - explained the new opportunities in automotive advertising that the internet and modern automotive advertising technologies and applications provide to auto dealers, “The information and automotive advertising resources available on the Internet is not limited to consumers. Ad Agency Online was developed in December of 2001 as an online communication and distribution system similar to the DMS that I used as a general manager and auto dealer for 25+ years. The efficiencies it develops for our auto dealer clients is realized by linking affiliated independent automotive advertising agencies for creative and account services combined with our production partners in both broadcast and print across multiple time zones with a national talent pool at our disposal. Add to that the leverage of over $500,000,000 in conventional media placed by our media partner, JL Media, and you wind up with a resource that is unmatched by even the largest national automotive advertising agency. Our recent expansion was facilitated by our hosting of AdAgencyOnline.Net, which was immediately accepted by the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” We were already recognized by automotive advertising agencies as “The Ultimate Outsourcing Tool For Automotive Advertising” but our new portal has combined both roles in growing our network of independent affiliated automotive advertising agencies to include auto industry vendor/clients as well as auto dealers who wish to open their own “In-house” automotive advertising agency using our online resources, training and ongoing support.”
AdAgencyOnline.Net features several cutting edge technologies and applications as preferred vendors on their automotive advertising resource portal with Ad Agency Online, L.L.C. serving as the agency of record for many. Auto industry vendors currently recommended on the site include LeadConverter, Laser Stream Video, Ai Dealer, Gumiyo, NeoSynergy, Kihon Media, CarFolks.Com, SmartWomenBuyCars.Com, BZ Results, ADP, eBay Motors, NADA-24, Reora, JL Media and a number of others in the review process.
Automotive advertising agencies and auto dealers are invited to visit the FREE automotive advertising resource portal to review posted creative, listen to automotive advertising experts and auto industry insiders on their blog talk radio station – WAAOL, All Automotive Advertising News All Of The Time – to join in their online “Dealer 20+ Groups” to share best practices or even to ask for a FREE automotive advertising consultation with a senior automotive advertising executive. Auto dealers are also on the site offering best practices in the blog talk radio show “Dealer Spotlight.” Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC, was the first auto dealer featured on the show and he remains a strong supporter of the portal.
Automotive advertising agencies, auto industry vendors or auto dealers who wish to join the automotive advertising network anchored by Ad Agency Online should visit AdAgencyOnline.Net or contact Philip Zelinger directly at 1-888-796-2228.
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