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http://www.adagencyonline.net
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Language: English
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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Date / Time: 6/16/2008 5:24 PM UTC
Automotive advertising agencies that visited AdAgencyOnline.Net today and tuned into their featured blog talk radio station – WAAOL, All Automotive Advertising News All Of The Time - heard Philip Zelinger, President of Ad Agency Online, L.L.C., and Ron Frederick, President of SmartWomenBuyCars.Com, talking about directing automotive advertising to women. The lucky audience was treated to some sage automotive advertising advice by experts and they would be wise to follow through if they expect to sell cars or service to women.
The simple automotive advertising message delivered on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising” was that the internet is being used by women to “filter” conventional “hard sell” retail automotive advertising messages in favor of information that they can understand and apply when shopping for a vehicle. The old school wisdoms that “price and product” sells vehicles is still true, but it is the “people and personality” message that is used by women to narrow down their search for the best deal.
Women, in particular, prioritize relationship and information over all else. Of course women want a “good deal” but a woman’s definition is often more than the lowest price. Automotive advertising agencies and auto dealers who understand women, and the role that the internet is playing in today’s shrinking auto industry, stand to gain market share while established “old world” automotive advertising agencies relying on the status quo are destined to lose it.
SmartWomenBuyCars.Com is a preferred vendor on AdAgencyOnline.Net, a FREE automotive advertising resource/networking portal known by automotive advertising agencies and the auto industry as “The One Stop Site For All Of Your Auto Dealer’s Automotive Advertising Needs.” SmartWomenBuyCars.Com is joined on the portal by other auto industry vendors that offer cutting edge automotive advertising technologies and applications that integrate proven “real world” selling processes into the “virtual showrooms” that are dominating automotive advertising on the internet.
Other auto industry vendors recommended by AdAgencyOnline.Net to their affiliated automotive advertising agencies include LeadConverter, Laser Stream Video, Ai Dealer, Gumiyo, BZ Results, ADP, NeoSynergy, Kihon Media, Reora, JL Media, CarFolks.Com, eBay Motors, NADA-24 and of course Ad Agency Online that links them all together with their online communication and distribution system.
Auto Dealers are also turning to the automotive advertising portal to listen and learn by sharing “best practices” on the blog talk radio show, “Dealer Spotlight.” Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC, is a regular contributor to the show and a strong believer in the importance of understanding the needs of his customers.
For additional information of SmartWomenBuyCars.Com or any of the auto industry vendors featured on the automotive advertising portal, automotive advertising agencies, auto industry vendors and auto dealers are invited to visit www.adagencyonline.net or to contact Philip Zelinger directly at 1-888-796-2228.
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