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http://www.adagencyonline.net
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Language: English
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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Date / Time: 6/11/2008 10:33 PM UTC
Philip Zelinger, President of Ad Agency Online, L.L.C. advised his affiliated automotive advertising agencies to supplement their conventional and online automotive advertising plans with third party auto industry consumer social networking sites. His message was delivered today on his FREE automotive advertising resource portal – www.adagencyonline.net - during his “Lunch With Phil” show on the site’s blog talk radio station, WAAOL, “All Automotive Advertising News All Of The Time.”
CarFolks.Com President, Mark Boyd, joined Philip Zelinger on the show to explain the value of finding car shoppers where they are – on the internet. More specifically, the shared confidence in using social networking sites, like CarFolks.Com, was based on the fact that many online shoppers use the internet as a filter to avoid the anticipated hard sell built into most automotive advertising messages.
Automotive advertising agencies have had to dial down their automotive advertising budgets based on the shrinking auto industry, but their auto dealer clients still expect an acceptable R.O.I. The leveraged exposure found on social networking sites that invite car shoppers to share their experiences in sales and service in both the real and the virtual world provides auto dealers an audience that could not be reached by conventional automotive advertising.
Affiliated automotive advertising agencies and auto industry vendors linked by AdAgencyOnline.Net support the automotive advertising networking resource widely known in the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” Other social networking sites, such as SmartWomenBuyCars.Com previously represented on the site by their President,Ron Frederick, were also discussed on the show and they join a large group of other cutting edge automotive advertising technologies and applications listed as “preferred vendors” on the automotive networking portal.
Automotive advertising agencies are constantly seeking new technologies to maximize the efficiency of delivering their automotive advertising message to a targeted audience. Social networking sites like CarFolks.Com and SmartWomenBuyCars.Com, when coupled with automotive advertising applications like those featured on AdAgencyOnline.Net, are designed to blur the line between the virtual and the real world for car shoppers while integrating the auto dealer’s automotive advertising into established best practices with a proven R.O.I..
Other featured automotive advertising vendors on AdAgencyOnline.Net include LeadConverter, Laser Stream Video, Ai Dealer, NeoSynergy, ADP - represented by Ralph Paglia on the blog talk radio show "Lunch With Ralph", BZ Results, eBay Motors, Kihon Media, NADA-24, Reora, JL Media and a number of other auto industry vendors awaiting approval. Ad Agency Online is the only approved full service automotive advertising agency on the site, however, they function as an online communication and distribution service linking affiliated independent automotive advertising agencies and auto industry production partners that provide the leverage of their combined resources and media services including over $500,000,000 in conventional media placed by their media partner, JL Media.
Auto dealers are also invited to contribute best practices to the portal on their blog talk radio show, “Dealer Spotlight.” The first auto dealer to be invited on the show was Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC. Hal Howard is a regular visitor to the site and he confirmed that he “has learned a lot more than he taught during his interview.”
For additional information on joining the automotive advertising networking community, either as an affiliated automotive advertising agency, auto industry vendor or as an auto dealer client visit www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away!”
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