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Phil Zelinger

http://www.adagencyonline.net


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Language: English

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Danny Marrow

Danny Marrow

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Danny Marrow

Danny Marrow

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Steve465

Steve465

Can the chat queue be accessed from any internet connection?

Steve465

Steve465

Can the chat button be turned off after business hours?

Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.

  • Episode On Air

    ON LIVE NOW: 28 Minutes REMAINING

    Category: Automotive

    Call-in Number: (718) 664-9860


    This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Today's show will be a review of a new preferred automotive advertising vendors being presented on AdAgencyOnline.Net that focus on social networking, SEO and SEM. Philip Zelinger will discuss best practices discovered during The 7th Digital Dealer Conference & Exposition in Nashville. Philip Zelinger reviews automotive advertising technologies focused on "blurring the line between the real and the virtual world." Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Philip will also review automotive advertising best practices to maximize R.O.I. on your real and your virtual showrooms using online transaction and varied conversion tools with enhanced video capabilities provided by SiSTeR Technologies, Laser Stream Video and Argistics AutoTransaXion along with leveraged resources provided by third party automotive advertising websites like EveryCarListed.Com. Real Estate opportunities with Colliers Abood Wood-Fay and their CARS - Colliers Automotive Real Estate Services - and "New Wave Automotive, (N.W.A.) and a new joint venture partner - Market Acceleration Partners, (MAP) - will also be discussed as part of this automotive advertising forum as well as DealMaker.Com, CityTwist, Bulldog Marketing Technologies, Winked-In and the new "Network of Networkers - Auto Industry Insights.
  • On Demand Episodes

    Date / Time:

    AdAgencyOnline.Net Focuses Automotive Advertising on Processes and People

    Conventional automotive advertising has been redefined by AdAgencyOnline.Net to include today’s cutting edge automotive advertising technologies and Internet based applications along with yesterday’s broadcast and print media.  Most automotive advertising agencies have already learned to direct their automotive advertising to both their real and virtual auto dealer showrooms but in today’s shrinking auto industry that isn’t enough to guarantee survival.  Many franchised car dealers are losing money in their new car operations and status quo won’t keep them from being on the wrong side of the current downsizing of the retail auto industry brought about by our faltering economy. 


    AdAgencyOnline.Net took their role as an automotive advertising agency one step further on today’s “Lunch With Phil” show featured on their blog talk radio station, WAAOL, All Automotive Advertising News All The Time.
      Philip Zelinger reminded their affiliated automotive advertising agencies, auto dealer clients and visitors to their FREE automotive advertising resource portal that the only constant between the past, present and the future in both the real and the virtual showroom is people and that is the asset that requires the most attention in today’s shrinking economy and auto industry!


    Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal - recapped the preferred vendors listed on the automotive advertising portal as one way to maximize the efficiency and R.O.I. for their automotive advertising dollars for auto dealers who have been forced to reduced staff to cut expenses.
      To quote Mr. Zelinger, “People are more important than processes so when you reduce the amount of people serving your customers you better improve your processes and your relationship with the people that remain or get your “Auto Dealership For Sale” sign ready.  Auto dealers need to install processes that integrate their virtual showroom with proven processes that already exist in their real showroom to increase sales and assist their remaining staff to efficiently walk customers through their shopping experience.  Online applications like LeadConverter monitor your virtual showroom and provide an instant “meeting and greeting” as well as an ”Initial T.O.” with their real time click to call feature.  The ability for online customers to “pre-qualify” themselves with the use of an outsourced BDC staff provided by LeadConverter frees up an auto dealer’s staff to focus on the customer when they show up in the real world to purchase or service their vehicle.   Ongoing real world processes like “feature benefit presentations” and “Exit T.O.s” can be replicated on the virtual showroom by Laser Stream Video with their professional spokes models and “Site Boomerang” application with similar efficiency and enhanced R.O.I. for both the auto dealer and the remaining sales staff.  Desking procedures are a critical step in negotiations in the real world and Ai Dealer provides an online shopping cart and self serve desking tool that allows site visitors to build their own deal before tying up a sales person in preliminary shopping questions.   Kihon Media provides an ongoing communication with existing customers in an auto dealer’s DMS with a quarterly magazine delivered via email and a link to a third party website with content designed to maintain a relationship first and to deliver referrals and future business in fixed operations second.  Relationship selling is a proven real world wisdom that Kihon media is taking to the Internet without straining an auto dealer’s staff or processes.  CarFolks.Com is a social networking site that allows an auto dealer to monitor and manage his online reputation and deliver his automotive advertising message via “word of mouth” which is widely accepted as the best automotive advertising method there is – referrals!  SmartWomenBuyCars.Com is a third party website and training program that extends an auto dealer’s automotive advertising message to a targeted audience of women car shoppers and trains an auto dealer’s staff to apply “best practices” in earning their trust in order to earn their business.   That kind of training support and specialized third party lead source builds relationships with both the consumer and the staff in a highly prized market segment – women!  Other preferred vendors like ADP, BZ Results, eBay Motors, NADA-24 NeoSynergy and Gumiyo along with pending reviews of auto industry vendors like AdTel and G2PN have earned recognition on the portal as a result of the enhanced R.O.I. that they provide to our affiliated automotive advertising agencies and auto dealer clients.  All of these investments in online processes integrated into proven real world processes are designed to maximize efficiencies in both the real and the virtual showroom and to support an auto dealer’s staff to improve customer retention as well as employee retention.  In today’s auto industry you can’t have one without the other!”


    Automotive advertising agencies and auto dealers are invited to listen and learn best practices in automotive advertising by visiting
    www.adagencyonline.net .  The FREE automotive advertising portal hosts blog talk radio shows, online Dealer 20+ Groups, provides posted creative or links to preferred auto industry vendors that promise to blur the line between the real and the virtual showroom using cutting edge automotive advertising technologies and applications.  Ad Agency Online is also a preferred vendor on the site providing full service automotive advertising, public relations and consulting services to auto dealers using their proprietary online communication/distribution operating system linked to a national network of affiliated independent automotive advertising agencies and auto industry production partners.  Automotive advertising agencies, auto dealers and auto industry vendors who wish to join the online networking community are suggested to contact Philip Zelinger directly at 1-888-796-2228.  To quote Philip Zelinger, “Help is only a click away!”

  • Original Air Date:

    Lunch With Philip Zelinger - Automotive Advertising Expert

    This "open business meeting" offers an inside look into automotive advertising using cutting edge automotive advertising technology. Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Today's Guest: Ron Frederick, President of SmartWomenBuyCars.com

  • Date / Time:

    AdAgencyOnline.Net Reviews Vendors On “Automotive Advertising Experts” Blog Talk Radio Show

    Auto industry vendors that have earned a “preferred vendor” status on AdAgencyOnline.Net’s FREE automotive advertising resource/networking portal were placed under review today on the site’s blog talk radio show, “Automotive Advertising Experts.”   Philip Zelinger hosts the show on the portal’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time.”   Mr. Zelinger dedicated today’s show to allow his affiliated automotive advertising agencies, auto dealer clients and even site visitors to evaluate the automotive advertising vendors currently featured on the auto industry community network.  He asked his affiliated automotive advertising agencies and auto dealer clients to help him decide who to keep and what new automotive advertising technologies or applications deserve the title of “preferred vendor” on the automotive advertising resource portal recognized by the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.”


    The current list of official recommended automotive advertising vendors include LeadConverter, Laser Stream Video, Gumiyo, NeoSynergy, CarFolks.Com, ADP, BZ Results, Kihon Media, SmartWomenBuyCars.Com, Ad Agency Online, Reora, Krash Creative Solutions and JL Media.
      Other automotive advertising applications that have been featured on the portal that are under consideration as permanent “preferred vendors” with direct links to product reviews and representation by AdAgencyOnline.Net to their affiliated automotive advertising agencies, auto dealer clients and site visitors include NADA-24, eBay Motors, Kelley Blue Book, AdTel, Driving Sales.Com, Cars.Com and an undisclosed number of auto industry vendors with automotive advertising applications that are scheduled to appear on the site’s blog talk radio station on either the “Lunch With Phil” show or “Automotive Advertising Experts” in the coming months.


    The growing focus on technology and the internet as an integral component of any well rounded automotive advertising plan has created the need for a centralized online resource site.
      AdAgencyOnline.Net has filled that role for their own affiliated automotive advertising agencies and auto dealer clients as well as web surfers looking for cutting edge automotive advertising technologies and applications.  Automotive advertising vendors who wish to enter their automotive advertising technology or application for consideration by AdAgencyOnline.Net to present to their independent affiliated automotive advertising agencies, auto dealer clients or the growing number of auto industry site visitors that visit AdAgencyOnline.Net as the “Ultimate Outsourcing Tool” were invited to visit the portal –
    www.adagencyonline.net – or to contact Philip Zelinger directly at 1-888-796-2228. 

  • Original Air Date:

    Automotive Advertising Experts With Philip Zelinger

    Talk directly with decision makers in the automotive advertising industry. Your host, Philip Zelinger, was a General Manager and auto dealer principal for 25+ years before founding AdAgencyOnline.Net. His network of automotive advertising agencies and auto industry vendors represent cutting edge automotive advertising technologies in both the real and the virtual showroom! Guest: TBA Introducing short list of potential new preferred auto industry vendors in automotive advertising.

  • Date / Time:

    AdAgencyOnline.Net “Toasts” ADP’s Automotive Advertising Expert - Ralph Paglia

    Automotive advertising agencies have learned to visit AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal – every Thursday between 12:00 noon EST and 12:30 PM EST to tune into the “Lunch With Ralph” show featured on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All Of The Time.  Ralph Paglia, National Director For Digital Marketing For ADP, usually hosts the show along with Philip Zelinger, President of Ad Agency Online, L.L.C., to share best practices and review new automotive advertising technologies and applications in the auto industry.  Today’s show turned into a testimonial to Ralph Paglia and ADP when Ralph was pulled away at the last minute to participate in some high level meetings with a valued O.E.M. client in Detroit.  Philip Zelinger decided to use the time to thank Ralph Paglia and ADP for the many added value services that Ralph and ADP have provided to AdAgencyOnline.Net’s growing audience of automotive advertising agencies, auto industry vendors and auto dealers ready to listen and learn from the experts.


    Automotive advertising has taken on a new meaning and purpose with the changing technologies developed to maximize R.O.I. for auto dealers using the internet.  The free automotive advertising resource portal –
    www.adagencyonline.net - has an earned reputation with automotive advertising agencies and auto dealers as “The One Stop Site For All Of Your Automotive Advertising Needs” and ADP is a “preferred vendor” on the portal.  Philip Zelinger explained why ADP, and more specifically, why Ralph Paglia was chosen as a recommended auto industry vendor, “Ralph Paglia is a consummate professional who recognizes the power of networking to introduce cutting edge automotive advertising technologies and applications to provide leveraged resources and added value to his auto dealer clients.  In addition to being a regular contributor to our free automotive advertising portal, Ralph hosts his own auto industry network – www.automotivedigitalmarketing.com  - which shares our position that “a rising tide floats all boats.”  Times are tough in the auto industry and sharing best practices is a proven wisdom that benefits everyone that contributes.  We host our blog talk radio shows – including the “Lunch With Ralph” show – as well as our online Dealer 20+ Groups to listen and learn as much as we teach.  Ralph “gets it” and his unique perspective on integrating digital marketing into conventional automotive advertising has provided a R.O.I. that can’t be measured.  ADP has also earned our recommendations as an auto industry vendor that provides unique solutions to automotive advertising based on their robust and integrated applications anchored to their DMS including their web CRM and new V.O.I.P. telephony system.  The “low hanging fruit” theory to sell to existing customers applies when automotive advertising budgets are reduced to stay in synch with a shrinking economy and auto industry.  The added value of their affiliated products and services, such as BZ Results for web designs and hosting as well as Traver Technologies to train and support an auto dealer’s BDC/Internet department, provide added value services that maximize the use of an auto dealer’s existing internet traffic and staff.  Having to do more with less is a necessary evil in today’s auto industry and the combination of Ralph Paglia’s automotive advertising wisdom and ADP’s applications and resources make them a valued contributor to AdAgencyOnline.Net.”


    Other preferred automotive advertising vendors on AdAgencyOnline.Net include LeadConverter, Laser Stream Video, CarFolks.Com, eBay Motors, NADA-24, Ai Dealer, SmartWomenBuyCars.Com, Kihon Media, Gumiyo, Reora, JL Media and Ad Agency Online as the only full service automotive advertising agency that links them all together with their online communication/distribution operating system.
      Automotive advertising agencies, auto industry vendors and auto dealers who would like to contribute best practices to AdAgencyOnline.net, or to join their network as a preferred vendor or full service client, are invited to visit
    www.adagencyonline.net or to contact Philip Zelinger directly at 1-888-796-2228.  To Quote Philip Zelinger, “Help is only a click away!”   

  • Original Air Date:

    Lunch With Ralph Discussing Automotive Advertising Co-Host Philip Zelinger

    This regularly scheduled open discussion with Ralph Paglia, National Director Of Digital marketing For ADP, covers cutting edge technologies and applications for automotive advertising in the real and virtual showroom. Auto industry insiders and automotive advertising experts share insights in today's automotive advertising world. Co-hosted by Philip Zelinger

  • Date / Time:

    AdAgencyOnline.Net Offers LeadConverter Automotive Advertising Tool FREE For 30 Days

    Automotive advertising agencies are being offered new automotive advertising technologies and applications every day with “blue sky promises” and a projected R.O.I. that never materializes.  David Marod, President of LeadConverter, joined Philip Zelinger, President of Ad Agency Online, L.L.C., on the FREE automotive advertising resource portal – www.adagencyonline.net – to offer their pro-active conversion tool FREE for 30 days to the online audience of automotive advertising agencies and auto dealers that listened to the site’s blog talk radio show “Lunch With Phil Discussing Automotive Advertising” that was on air today.  To make the offer even more legitimate, NO CONTRACT or installation fee is required to take advantage of the offer which will run until July 31st 2008!  If you missed the live show – no worries!  The show can be downloaded 24/7 on the automotive advertising resource portal’s blog talk radio station – WAAOL, All Automotive Advertising News All Of The Time -  and the offer will be honored for anyone who visits the portal and clicks on the LeadConverter Logo or the FREE automotive advertising consultation link.


    AdAgencyOnline.Net
    has earned a reputation in the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.”  LeadConverter is one of many cutting edge automotive advertising applications that have earned the title “preferred vendor” that are featured on the site.
      The robust conversion tool offers a “proactive” chat dialogue that can be staffed by LeadConverter’s trained crew applying “best practices” working 24/7 to monitor the auto dealer’s website from their Seattle based offices or by the auto dealer’s own BDC or sales staff using the software application installed on a PC at the dealership.  The advantage of “outsourcing” a trained BDC to monitor and manage an auto dealer’s website extends the resources of the auto dealer with the confidence that all “pre-qualified” leads will be forwarded to the auto dealer’s staff in real time through either a chat or an escalation to a phone call to the auto dealer’s sales or management staff while the customer is still on the site.   Daily reports can be accessed 24/7 through an online back end application to confirm R.O.I. and to serve as a training tool for the auto dealer’s staff to increase conversion rates for sales and fixed operations earned through the auto dealer s’ website.


    Other approved auto industry vendors featured on the automotive advertising resource network include Laser Stream Video, Ai Dealer, Kihon Media, ADP, BZ Results, CarFolks.Com, SmartWomenBuyCars.Com, Nada-24, eBay Motors, Reora, JL Media, Gumiyo and several other automotive advertising based auto industry vendors waiting for approval.
      Ad Agency Online is the only approved full service automotive advertising agency on the site.  AdAgencyOnline.Net links all of the portal’s auto industry vendors through their proprietary online communication/distribution system which functions as a central data base, similar to the DMS that is used to operate most automobile dealerships.


    Automotive advertising agencies and auto dealers are invited to visit the automotive advertising resource portal to listen or call-in to the blog talk radio shows, join an online Dealer 20+ Group discussing best practices in automotive advertising, review posted automotive advertising creative or even to solicit a FREE automotive advertising consultation.
      Auto industry vendors with a cutting edge automotive advertising technology or application are also invited to visit the site to submit their application as a preferred vendor or they can contact Philip Zelinger directly at 1-888-796-2228.  To quote Philip Zelinger, “Help is only a click away!”      

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