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http://www.adagencyonline.net
Country: United States
Language: English
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Philip Zelinger is an automotive advertising expert drawing upon 25+ years of experience in the retail auto industry. As an author of two books on the industry, including one titled "How To Sell A Car" he is a recognized authority with a special focus on technology and internet based marketing.
Date / Time: 5/28/2008 11:22 PM UTC
Automotive advertising agencies have been challenged to maximize the R.O.I. for their auto dealer clients in their real and virtual showrooms or risk losing their business. The new math of web site metrics and Internet marketing opportunities using cutting edge online technologies and applications to maximize R.O.I. linked to proven real world selling processes have left most old school automotive advertising agencies scrambling for answers. AdAgencyOnline.Net provides the solution to anyone who will listen on their FREE automotive advertising resource portal widely recognized as "The One Stop Site For All Of Your Automotive Advertising Needs.”
Ralph Paglia, National Director Of Digital marketing For ADP, will be joining Philip Zelinger, President of Ad Agency Online, L.L.C. this week on their regularly scheduled blog talk radio show, “Lunch With Ralph” featured on the portal’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time. The show is scheduled every Thursday between 12:00 noon and 12:30 PM EST and it allows site visitors to call in their questions or initiate a chat dialogue with auto industry insiders sharing best practices with their audience of automotive advertising agencies, auto industry vendors and auto dealer’s looking for guidance. Last week’s Lunch With Ralph show discussed site metrics and online resources to purchase conventional advertising, like radio and television, for a fraction of the cost offered through established media channels. This week’s show is expected to continue the dialogue on understanding and applying site metrics for advertising agencies struggling to understand and apply them to real and virtual world marketing plans but site visitors often shift the conversation to address common issues in a problem solution format that has grown the audience beyond expected levels.
Mr. Zelinger has selected several preferred auto industry vendors to support his affiliated automotive advertising agencies and auto dealer clients on the portal. Auto industry insiders have appeared on their show, “Automotive Advertising Experts”, that airs every Friday from 12:00 noon to 12:30 PM EST as well as the “Lunch With Phil” show that runs Monday through Wednesday from 12:00 noon to 12:30 PM EST. Previous radio shows included senior managers and principals from eBay Motors, LeadConverter, ADP, BZ Results, Kihon Media, NeoSynergy, Ai Dealer, Laser Stream Video, Reach Local, CarFolks.com, JL Media and dozens more waiting their turn to address the targeted audience of automotive advertising agencies, auto dealers and auto industry insiders that visit the portal regularly.
Auto dealers are also contributing “best practices” to site visitors on shows like ”Dealer spotlight” that platform auto dealers with something to share. Hal Howard, Dealer Principal at Goldsboro Chrysler Dodge Jeep in Goldsboro NC, was the first dealer to participate and he confirmed that his site traffic went up immediately after his appearance on the site.
Automotive advertising agencies and auto industry vendors are invited to join the online community linked by the portal and hosted by Ad Agency Online using their online communication and distribution system. The auto industry online networking tool was established by Mr. Zelinger in December, 2001 as “The Ultimate Outsourcing Tool” for automotive advertising agencies and auto dealers who want to start their own in-house automotive advertising agency. Automotive advertising agencies and auto dealers are also welcome to take advantage of the FREE automotive advertising resources offered on the portal including the blog talk radio shows, suggested radio, TV and print creative, senior level automotive advertising consultations and their online “Dealer 20+ Group” hosted by auto industry experts sharing best practices among the participating automotive advertising agencies and their auto dealer clients.
For additional information visit the site – www.adagencyonline.net – or contact Philip Zelinger directly at 888-796-2228.
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