Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

AD AGENCY ONLINE BUCKS THE CONSOLIDATION TREND BY ESTABLISHING A NATIONAL ASSOCIATION OF AFFILIATED INDEPENDENT AUTOMOTIVE ADVERTISING AGENCIES.

Ad Agency Online, L.L.C. has completed six years of successful market testing of their revolutionary web based communication and distribution system for full service automotive advertising agencies. Their unique application of today’s internet technology has created efficiencies in staffing and facility expenses with increased profitability for small and large agencies alike.

According to Philip Zelinger, President of Ad Agency Online, L.L.C., “Client services are still handled the old fashioned way, with direct personal contact.” He went on to point out that “If anything, our clients receive superior service because our senior account executives aren’t tied to the office. They can access client’s files 24/7 from any internet connection without having to rely on entry level assistants. The result is more personal service from senior level agency personnel.”

Independent agencies and dealerships who want to open their own “In-House Automotive Advertising Agency” can license the use of the system which provides online products and services. More importantly, it establishes a complete internal communication and distribution network capable of displaying fully produced national quality Radio/TV. and Print production on-line to clients for their consideration.

Account Executives simply click on the approved creative which is instantly forwarded to Ad Agency Online’s production facility. The production is then customized to fit the client based on their established “Client Profile.” The finished product, once approved, is then automatically trafficked to the appropriate Radio/ TV. station or Newspaper. Mr. Zelinger was quick to point out that “All of this is done without the need for assistants, traffic staff or one piece of paper. We can take a campaign from concept to production to distribution in 2-4 hours! The savings realized in staff and facility expenses are passed on to our clients through reduced agency fees. We don’t use “automated shells” that are “one size fits all.” A senior account executive consults on the correct creative, production and media for the individual dealership with the speed of an automated and integrated online process. It’s an automated system – but with people!”

Affiliated agencies, vendors and their clients enjoy the added feature of being provided an offsite data base with virtually unlimited data storage capabilities. Backup is done automatically and information can be stored indefinitely. “Our account executives can review our clients’ history including inventory information, staffing levels, even the actual media schedule and production from the first day we took on an account.” adds Mr. Zelinger. “Critical information, such as co-op requirements, billing information and virtually anything we need to properly advise and service our clients is always at our fingertips.” he continued.

Ad Agency Online, L.L.C. taps the power of the internet on many levels for its automotive advertising clients. Direct links are posted on their website with industry information sources to keep licensees and their dealer clients in touch with developing issues. Other products and services are offered on the site with direct links to selected vendors offering everything from sales training to customer retention software and vehicle display materials.

The result is a “one stop shopping” resource for anything clients need to help them sell more cars. Their integrated message board allows for a “best practices” communication system allowing licensees and dealer clients to share success stories and solve common problems to increase sales. Dealer clients with multiple locations will find that they can delegate day to day advertising decisions to onsite management and still keep on top of each facilities performance.

Perhaps the most immediate benefit of Ad Agency Online’s networking software and negotiated joint venture affiliations is realized through their online media services. JL Media was one of the first vendors to share Ad Agency Online’s vision to provide superior products and services on-line. JL Media has been operating as a media buying service since 1981 and currently has offices in key markets throughout the United States with over 110 full time employees. Ad Agency Online, L.L.C. offers clients and licensees alike the associated leverage of over $500,000,000 in annual media expenditures currently being placed for JL clients. As a direct result agencies affiliated with Ad

Agency Online have instant credibility and buying power for their dealer clients.

A recently developed “networking tool” for affiliated agencies and vendors of Ad Agency Online has been introduced with immediate success. Ad Agency Online also hosts a FREE information resource for car dealers. This portal offers FREE creative, an online blog talk radio show with invited industry experts in a problem/solution format and a new version of the old “Dealer 20 Group” with their online version called “Dealer 20 +” offering LIVE interaction with dealers and industry experts sharing best practices.

In addition to their proprietary software, Ad Agency Online, L.L.C. provides support services drawn from their principles’ unique automotive background in both the retail and advertising arena. President Philip Zelinger spent the first 20 years of his career as a General Manager, Executive Dealer and finally a Dealer Principal for a variety of domestic and import franchises. As the published author of a career training guide for the automobile business entitled “How to Sell A Car” he is a recognized authority in the automobile industry. “We position ourselves as car guys who specialize in advertising instead of advertising guys who specialize in the car business.” claims Mr. Zelinger.

His subsequent experience as the C.O.O. of a nationally recognized automotive advertising agency prior to his striking out to open Ad Agency Online supports his confidence in claiming to understand his client’s needs. Licensees can count on Mr. Zelinger to participate in new business presentations and ongoing client services for a nominal fee. State of the art presentation materials including an agency DVD, power point presentations and an on-line inventory of fully produced proven automotive advertising campaigns are available on demand. Licensees and senior account executives can compete with national agencies on an even playing field with $500,000,000 worth of media leverage and presentation materials not affordable by smaller agencies.

Ad Agency Online’s unique business plan has opened up other opportunities. In this day of consolidations, mergers and downsizing Ad Agency Online, L.L.C. has turned its focus on expansion. They are bringing their concept to other agencies as a painless method of downsizing to reduce expenses and stay competitive. A onetime licensing fee covers the installation and training and a small on-going monthly retainer provides access to everything a full service automotive advertising agency needs to serve their clients.

Products and services are offered on line “A La Carte” with menu pricing less than conventional agencies have been paying, let alone charging their clients. The system even allows for credit card payment, instant invoicing and client billing as well as limiting payables and receivables through its direct link with key vendors. Mr. Zelinger envisions a national network of affiliated independent agencies enjoying the economies of scale realized through Ad Agency Online’s web based networking system. “Our agency network will pool the creative talent, production and media resources of our licensees to compete with larger national agencies.” adds Mr. Zelinger. “Licensees will maintain their own clients and corporate identity while benefiting from the leverage of our national organization behind the scenes.”

Senior account executives displaced by downsizing or expense reductions can also take advantage of Ad Agency Online’s web based system to develop satellite offices or even work from their home. Experienced automotive account executives were recently approached through an ad in Monster.com which offered “50% commission plans for new business” and offers to “be your own boss!” Mr. Zelinger explained his philosophy in hiring and his generous pay plans as follows, “Our most valued asset is our staff. We want to attract Senior Account Executives who would like to open their own agency but don’t have the financial resources or the support they need to do it. That’s where we come in. They supply the new business and personal account services and we take it from there! We want to develop a culture of Joint Venture Partners who share in the extremely high profit margins realized by our reduced staffing and facility expenses. We intend to share the wealth with the people who earned it, including our staff and valued clients.”

Ad Agency Online, L.L.C. is based out of their offices in Boca Raton Florida supported by JL Medias’ offices in New Jersey, Pennsylvania, Tulsa and Miami. Expansion plans extend to major markets throughout the United States through the addition of independent affiliated licensed agencies, vendors and key employees attracted by their unique online support services and pay plans.

FOR ADDITIONAL INFORMATION AND TO BETTER UNDERSTAND HOW AD AGENCY ONLINE, L.L.C. CAN REDUCE YOUR OPERATING EXPENSES BY UP TO 50% AND PROVIDE YOU WITH THE LEVERAGE OF A NATIONAL AUTOMOTIVE ADVERTISING AGENCY FROM PRESENTATION TO CLIENT SERVICES go to www.adagencyonline.net OR CALL AD AGENCY ONLINE, L.L.C. AT 888-796-2228.