Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

AdAgencyOnline.Net platforms cutting edge technology on their FREE automotive advertising portal recognized by the auto industry as a “One Stop Site For All Of Your Dealership’s Needs.”

A large number of auto dealers suffered record losses in 2007 resulting in factory directed consolidations of dealerships across the country. Automotive advertising agencies are scrambling for solutions and a new free automotive advertising resource portal is helping them to do it. The decision to look to the internet for the answer started with consumers looking for an easier way to buy a car and automotive advertising agencies have been trying to follow them ever since.

Philip Zelinger, President of Ad Agency Online, L.L.C., jumped on the internet superhighway in 2001 when developing his online full service automotive advertising agency – www.adagencyonline.net. He took his message to the general market when developing his online technology portal that was launched during this year’s NADA Convention in San Francisco. Mr. Zelinger explained his passion for the internet during his online blog talk radio show –“Automotive Advertising Experts” – featured on his automotive advertising resource site, “I spent years negotiating with key vendors that specialized in internet marketing tools and applications to maximize the R.O.I for my auto dealer clients. The trick is to coordinate the various applications on the internet to fit into proven processes that are already in place in the real world. The virtual showroom has to be an extension of all aspects of the real one or the messages and processes won’t mesh.”

Automotive advertising agencies are joining online communities, like AdAgencyOnline.Net, to network with auto industry vendors with one objective in mind – reduce costs and increase profits for their auto dealer clients. Auto industry vendors focused on technologies or applications to improve R.O.I. for automotive advertising dollars are lining up to be featured on the FREE networking portal.

Mr. Zelinger is driven to select only the best for consideration by his affiliated automotive advertising agencies and auto dealer clients on his automotive advertising networking portal, “We can’t force the market so automotive advertising budgets must do more for less. I review auto industry vendors based on their ability to fit into processes already in place. Auto dealer’s resources are stretched to the limit so I look for leveraged “outsourced” staffing solutions with minimum redundancy in data entry. Gumiyo extends the internet into a newly expanding mobile channel drawn from an auto dealer’s existing website. Their embedded “Go Codes” answer auto shopper's questions via text messages that can be sourced to the originating media to monitor a dealer’s R.O.I.. LeadConverter supplements an onsite BDC staff by remotely monitoring the auto dealer’s website with a proactive “initial T.O. system” linked by both chat and direct phone contact to dealership personnel. This allows dealership staff to focus on qualified customers in both their real and virtual showrooms. LaserStream Video provides professional online spokes models offering consistent feature / benefit presentations to help qualify internet shoppers to the correct models. Their integrated product – Site Boomerang – watches online visitors to make sure that no one leaves the site without a qualified “exit T.O.” just like in the real world. Ai Dealer allows shoppers to become buyers with their online conversion tool / shopping cart, a goal that has finally been achieved as a result of their cutting edge application. Kihon Media has taken established direct mail wisdoms, like marketing to your data base as the proverbial “low hanging fruit”, to the internet with their quarterly email magazine to targeted customers with both sales and fixed operation messages. NeoSynergy recently joined the portal based on their new deal generator site tied to AOL with the ability to manage a dealership’s postings to stay competitive with their “Best Deals” application. Their equally robust online application, “Buy Direct”, promises to revolutionize the way that online transactions are processed, especially when linked to their DMS, Darwin XE. Free media is a goal that has always existed and CarFolks.Com offers it to automotive advertising agencies that link their auto dealer clients to their social networking channel. If I left anything out, no worries, we are reviewing vendor applications every day that promise to fill in any holes.”

The bottom line is the bottom line! The ability of the internet to replicate the real world with coordinated messages and processes for a fraction of the cost of conventional media guarantees that the shift from broadcast and print to online marketing plans will continue. Applications like Gumiyo highlight the deficiencies of old world media with the ability to assign blame to weak investments with an easily accessed R.O.I. formula tied to the offending message.

The answer for automotive advertising agencies looking to maximize their R.O.I. on the internet is now easier than ever to find on the internet. Auto industry experts and automotive advertising agencies have thrown their support to online technology platforms and automotive advertising networks like AdAgencyOnline.Net and consumer social networks like CarFolks.Com. The trend will undoubtedly continue for as long as auto dealers are losing money, which should include the rest of 2008.