Phil Zelinger - AdAgencyOnline.Net Automotive Advertising  

Automotive advertising has taken the” text message” onto the internet super highway with AdAgencyOnline.Net paving the way for Gumiyo.

Gumiyo took up a full half hour show on AdAgencyOnline.Net, an automotive advertising networking portal attracting auto dealers, automotive advertising agencies, auto industry vendors, OEM’s and automotive advertising associations. The back to back shows, “Auto Industry Insiders” and “Automotive Advertising Experts” aired on blog talk radio station – WAAOL – All Automotive News, All The Time.

The shows feature cutting edge technology providers that are proven to increase an auto dealers’ R.O.I. for their automotive advertising dollars. Philip Zelinger, President of Ad Agency Online, L.L.C. hosted the show. His exuberance was expressed both on air and in the following emphatic endorsement of Gumiyo and their unique mobile channel integrated into a conventional automotive advertising campaign, “We have found the holy grail! Targeted advertising to a qualified audience in real time with an embedded message that tracks R.O.I. across all conventional media based on an actual retail transaction. THE HOLY GRAIL OF AUTOMOTIVE ADVERTISING!”

Gumiyo takes an auto dealer’s entire online inventory, as well as selected marketing messages for sales and fixed operations, and delivers it to a car shopper’s cell phone. Gumiyo does this “real time” and answers direct questions via a text message including pictures, product information and price as well as a CarFax report, if applicable. Text can be followed by a conversion to a live call with a sales or service agent from the dealership on the same cell phone that the consumer started the process with.

Automotive advertising consultants, including Mr. Zelinger, recognize Gumiyo as the next generation of media monitoring services that can track automotive advertising investments across all media. Gumiyo provides a verifiable R.O.I. for automotive advertising agencies and their auto dealer clients on any media that it is applied to.

Gumiyo offers a “Go Code” that functions much like domain names do on the world wide web. The Go Code often reflects a branding message for the auto dealer, such as “mychrysler***.” Individual digits reflect the media used, the production, marketing message and computed cost. When the eventual sale is sourced to the embedded Go Code that prompted the initial text request by the customer an automotive advertising agency can compute the auto dealer’s R.O.I. and accurately invest future automotive advertising dollars in the most cost effective method possible.

Automotive advertising experts have recently challenged old world anyltical tools, like Arbitron, that rely on pooled averages to predict buying trends and establish media costs based on projected audience counts. Gumiyo offers an embedded and traceable source for all contacts and resulting sales that will revolutionize the way that automotive advertising agencies compute media costs and R.O.I. for their auto dealer clients.

Gumiyo is joined on AdAgencyOnline.Net by other preferred vendors including LeadConverter, LaserStream Video, Ai Dealer, 800Response, Kihon Media, BZ Results and many more waiting for approval. Automotive advertising agencies wishing to support the FREE automotive advertising resource site and auto industry vendors wishing to join the ranks of the approved vendors already on the site should visit  www.adagencyonline.net and ask for Philip Zelinger.